The Sales Engineer Guy: Types of Sales Engineer Roles

Instead of just being demo dollies, Sales Engineers come in all sorts of different types and roles.  Some sales organisations need many of the same kind, while other organisations need or have a variety of different roles.  For many SEs, these descriptions may overlap or be interchanged, however in other organisations there is a strict demarcation of the roles. via The Sales Engineer Guy: Types of Sales Engineer Roles. I'm a big proponent of the sales engineer role. And they're not just demo-boys and -girls. They're critical members of the field sales team. For more, see my article The Role of Sales Engineer in Technical Sales.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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