Product and Marketing Lifecycles: When It All Aligns

Defining the Power of Win/Loss Analysis

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

Ready to get aligned?  Check out our full roster of updated courses!

Author

Other Resources in this Series

Most Recent

Podcast

GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...
Podcast

Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald

“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand’s website tells the consumer something about what...

OTHER PodcastS

Podcast

GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad

“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...
Podcast

Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald

“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand’s website tells the consumer something about what...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe