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Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.
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Recent Posts

Managing Sales Requests and Changing Priorities

How do you deal with one-off feature requests from sales that are supposedly deal breakers? Have yo…
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Why Isn’t Pricing More Valued in Companies?

A reader asked, “Why isn’t pricing more valued in companies?” What a fabulous question. Althou…
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The Power of Discounts

I wish everyone made decisions rationally. OK, I’d be happy if I could make decisions rationally. La…
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How Do You Price Long-Term Contracts When Cost Fluctuations Are Involved?

A reader recently reached out: “It would be great to hear your thoughts on the impact of curre…
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This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco

On January 13, 2018, more than one million residents of the state of Hawaii received an emergency al…
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Surge Pricing Done Right

    We see too many examples of surge pricing done poorly, with companies raising prices d…
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Become a Pricing Champion!

I love pricing. I love the fact that this is a measure of how well a company designs, builds and mar…
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Failed Price Segmentation (Dynamic Pricing)

According to an article in The Mercury, Village Cinemas in Australia is testing dynamic pricing, and…
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7 Metrics Every Product Marketing Manager Should Know

 One of the most common ways to measure the performance of a product marketing manager is by th…
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