Featured

AI in Business

AI in Business

By Pragmatic Institute February 18, 2019

Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one)? And while our robot overlords as still a few decades away (depending on which movie you’re watching), AI is very much in the present, and growing more and more popular with businesses every day.
Read More

Recent Posts

Who Drives Pricing in Growth Companies?

From a reader: “Mark, I love your daily LinkedIn posts. Thanks for sharing. I find pricing to …
Read More

Does an Increase in Awareness Really Increase Revenue?

I was challenged to demonstrate the causal relationship between generating awareness and revenue. In…
Read More

What Is Anchoring?

A colleague asked me: “Mark, what is anchoring? I wanted to get your explanation of the concep…
Read More

Pricing Is Poker, Not Chess

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Fac…
Read More

Tariffs and Pricing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I real…
Read More

Pseudo-Socialist Pricing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb numbe…
Read More

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them a…
Read More

Price Data, the Internet Arms Race and You

A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article abo…
Read More

 Marrying Up: Partnering With Big Companies

The competitive landscape for software companies, driven by venture-backed startups and disruptive b…
Read More

Looking for the latest in product management news, articles, webinars, podcasts and more?