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Types of Data Needed for a Successful Win/Loss Analysis

Types of Data Needed for a Successful Win/Loss Analysis

By Ellie Mirman March 19, 2019

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results. It’s essential to incorporate both quantitative data and qualitative data into your analysis. Let’s dive into the best practices for conducting a successful win/loss analysis.
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