Featured

Keep It Simple, Stupid

Keep It Simple, Stupid

By Steve Johnson July 15, 2019

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
Read More

Recent Posts

What Is Anchoring?

A colleague asked me: “Mark, what is anchoring? I wanted to get your explanation of the concep…
Read More

Pricing Is Poker, Not Chess

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Fac…
Read More

Tariffs and Pricing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I real…
Read More

Pseudo-Socialist Pricing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb numbe…
Read More

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them a…
Read More

Price Data, the Internet Arms Race and You

A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article abo…
Read More

 Marrying Up: Partnering With Big Companies

The competitive landscape for software companies, driven by venture-backed startups and disruptive b…
Read More

What Is Value-Based Pricing?

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a si…
Read More

Hardware Companies “Selling” Software

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion ti…
Read More
Previous Next

Looking for the latest in product and data science? Get our articles, webinars and podcasts.