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Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.
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Recent Posts

Why Customer Feedback Matters

We all know that customer satisfaction is the key to a successful business. But where does that sat…
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American Airlines Deters Competition with Price Strategy

The first two sentences in a Skift.com article titled “American Airlines Plans to Keep Pr…
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Surge Pricing and Fairness

Several people have asked me to comment on the recent New York Times article titled “Why Surge…
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Did Apple Make a Portfolio Mistake with the iPhone 8/X?

Apple announced both the iPhone 8 and the iPhone X at the same time. Was this a mistake? Time will s…
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Ticketmaster’s Verified Fan Gives Economic Surplus to Fans

What do Taylor Swift, Bruce Springsteen and Hamilton on Broadway all have in common? They are using …
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Gross Margin Is Almost Always Irrelevant in Pricing

If you’re a regular reader or a pricing aficionado (aren’t we all?) then you already kno…
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Gaining Competitive Advantage Through Upreaching

Many B2B marketers feel the pressure to reach higher into their target customer base to gain the min…
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Gouging Is Good, But Not Advised

I recently posted a blog on how some of the airlines were being good corporate citizens and capping …
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Deciphering “Value Range Pricing” in Real Estate

There’s a “new” concept in real estate: Instead of publishing an asking price, you…
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