Jump-start market-driven initiatives with this hands-on workshop—with your team and at your office. An instructor will guide you through a gap analysis to discover the best way for your team to implement the Pragmatic Marketing Framework, clarify roles and responsibilities, prioritize activities and maximize impact.

APW
You'll learn to:

Identify an owner for every activity.

While many of the activities in the Pragmatic Marketing Framework are group efforts, it is important that each one has a primary owner. Let us help navigate your team’s titles and skills to identify the appropriate owner.

Establish a baseline for the company.

Where are your product teams spending their time today? Where are your strengths and weaknesses? We’ll walk you through a gap analysis to establish a baseline on which you can measure improvement.

Prioritize activities to maximize impact.

Limited resources are a way of life in today’s technology companies, so it’s critical that you maximize the impact of your efforts. We’ll help you pinpoint the best areas of opportunity for your team–high priority tasks that might be poorly executed today.

Stop finger pointing.

We’ll explain how to eliminate infighting and improve efficiencies by clearly defining roles and responsibilities to get the entire team on the same page.

The Action-Planning Workshop is most effective when conducted immediately following our Foundations course.

 Who Should Attend

Senior managers or executives with direct control over the relevant resources.

 Additional Workshops

Executive Briefing

Action Planning Workshops are private, onsite events.

Our private training helps you save time and travel expenses, while bringing everyone involved in your product initiatives—at any level and from any department—together for a comprehensive training experience.

Contact our sales team for pricing and availability.



What do our customers have to say about our training?
Polished and efficient. Good mixture of case studies, material and presentation skills. I appreciated having a paper version of the presentation. I like to take notes on everything and this made it possible to document everything I wanted to, even at the brisk pace (appropriate) of the lecture.
Gavin Andrews
Gavin Andrews
Product Management, G2 Web Services

We executed on our three-year plan in just 12 months. Without Pragmatic Marketing, there’s no way that happens.

Frank Tait
Frank Tait
Vice President Product, Frontline Technologies

Awesome sessions. Couldn't have asked for more in an instructor. Thrilled to have the opportunity to take part. Thank you!

Maria Coyle
Maria Coyle
Product Management, ChipRewards
Very helpful foundational information that has exposed many areas in which I need to make important changes to be more effective.
Blair Janis
Blair Janis
Product Management, WealthCounsel