Jump-start market-driven initiatives with this hands-on workshop—with your team and at your office. An instructor will guide you through a gap analysis to discover the best way for your team to implement the Pragmatic Marketing Framework, clarify roles and responsibilities, prioritize activities and maximize impact.

APW
You'll learn to:

Identify an owner for every activity.

While many of the activities in the Pragmatic Marketing Framework are group efforts, it is important that each one has a primary owner. Let us help navigate your team’s titles and skills to identify the appropriate owner.

Establish a baseline for the company.

Where are your product teams spending their time today? Where are your strengths and weaknesses? We’ll walk you through a gap analysis to establish a baseline on which you can measure improvement.

Prioritize activities to maximize impact.

Limited resources are a way of life in today’s technology companies, so it’s critical that you maximize the impact of your efforts. We’ll help you pinpoint the best areas of opportunity for your team–high priority tasks that might be poorly executed today.

Stop finger pointing.

We’ll explain how to eliminate infighting and improve efficiencies by clearly defining roles and responsibilities to get the entire team on the same page.

The Action-Planning Workshop is most effective when conducted immediately following our Foundations course.

 Who Should Attend

Senior managers or executives with direct control over the relevant resources.

 Additional Workshops

Executive Briefing

Action Planning Workshops are private, onsite events.

Our private training helps you save time and travel expenses, while bringing everyone involved in your product initiatives—at any level and from any department—together for a comprehensive training experience.

Contact our sales team for pricing and availability.



What do our customers have to say about our training?

62% of the organizations surveyed realized an improvement in product sales after taking Pragmatic Marketing training.

TechValidate
TechValidate
Survey
The most practical training session I have ever attended. The book will be on my desk, rather than on a bookshelf gathering dust.
Kate Kuhrt
Kate Kuhrt
Director, Thomson Reuters
Loved, loved this offering. As a business analyst, it will further refine my methods for working with our engineering team. The fact that the leaders of the engineering team also took the course should lead to even more collaboration.
Letitia Shotlow Stellern
Letitia Shotlow Stellern
Product Management, WebPT

Pragmatic Marketing training taught me the basics and the foundation of product management. I was able to grasp the role and my responsibilities as a newer product manager in the field.

Ryan Strait
Ryan Strait
Product Manager, CivicPlus