Jump-start market-driven initiatives with this hands-on workshop—with your team and at your office. An instructor will guide you through a gap analysis to discover the best way for your team to implement the Pragmatic Marketing Framework, clarify roles and responsibilities, prioritize activities and maximize impact.

APW
You'll learn to:

Identify an owner for every activity.

While many of the activities in the Pragmatic Marketing Framework are group efforts, it is important that each one has a primary owner. Let us help navigate your team’s titles and skills to identify the appropriate owner.

Establish a baseline for the company.

Where are your product teams spending their time today? Where are your strengths and weaknesses? We’ll walk you through a gap analysis to establish a baseline on which you can measure improvement.

Prioritize activities to maximize impact.

Limited resources are a way of life in today’s technology companies, so it’s critical that you maximize the impact of your efforts. We’ll help you pinpoint the best areas of opportunity for your team–high priority tasks that might be poorly executed today.

Stop finger pointing.

We’ll explain how to eliminate infighting and improve efficiencies by clearly defining roles and responsibilities to get the entire team on the same page.

The Action-Planning Workshop is most effective when conducted immediately following our Foundations course.

 Who Should Attend

Senior managers or executives with direct control over the relevant resources.

 Additional Workshops

Executive Briefing

Action Planning Workshops are private, onsite events.

Our private training helps you save time and travel expenses, while bringing everyone involved in your product initiatives—at any level and from any department—together for a comprehensive training experience.

Contact our sales team for pricing and availability.



What do our customers have to say about our training?
This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.
Brian Kelly
Brian Kelly
Product Marketing, Duo Security
This has changed my life at work. I have a new outlook and am eager to get started.
Ryan Frere
Ryan Frere
Product Manager, Blackbaud
My team already follows the Pragmatic Marketing Framework, but this course has filled in a lot of blanks for me and answered why we do it. It's also helped identify my weakness and will help me reprioritize what I do. Thanks!
Evelyn Watts
Evelyn Watts
Product Marketing, Dell Software

Pragmatic Marketing is the gold standard for product management training.

Cindy Dullea, Chief Marketing Officer, Experian Health
Cindy Dullea
Chief Marketing Officer