Jump-start market-driven initiatives with this hands-on workshop—with your team and at your office. An instructor will guide you through a gap analysis to discover the best way for your team to implement the Pragmatic Marketing Framework, clarify roles and responsibilities, prioritize activities and maximize impact.

APW
You'll learn to:

Identify an owner for every activity.

While many of the activities in the Pragmatic Marketing Framework are group efforts, it is important that each one has a primary owner. Let us help navigate your team’s titles and skills to identify the appropriate owner.

Establish a baseline for the company.

Where are your product teams spending their time today? Where are your strengths and weaknesses? We’ll walk you through a gap analysis to establish a baseline on which you can measure improvement.

Prioritize activities to maximize impact.

Limited resources are a way of life in today’s technology companies, so it’s critical that you maximize the impact of your efforts. We’ll help you pinpoint the best areas of opportunity for your team–high priority tasks that might be poorly executed today.

Stop finger pointing.

We’ll explain how to eliminate infighting and improve efficiencies by clearly defining roles and responsibilities to get the entire team on the same page.

The Action-Planning Workshop is most effective when conducted immediately following our Foundations course.

Download your copy of our Action Planning Workshop brochure today!

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 Who Should Attend

Senior managers or executives with direct control over the relevant resources.

 Additional Workshops

Executive Briefing

Action Planning Workshops are private, onsite events.

Our private training helps you save time and travel expenses, while bringing everyone involved in your product initiatives—at any level and from any department—together for a comprehensive training experience.

Contact our sales team for pricing and availability

Download the Action Planning Workshop guide below.

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What do our customers have to say about our training?
If only I had received this training when I joined product management, it would have helped me be more efficient. An eye-opener on what product management should be.
Sobia Shaul Hameed
Sobia Shaul Hameed
Product Management, IBM Cognos
I am amazed by how much I have learned in this course. I've been able to identify the top three things that will help me do my job differently, and make more of a positive impact on the company. I would definitely tell others about this course.
Tom Spillman
Tom Spillman
Product Management, Spillman Technologies

The Pragmatic Marketing Framework has been one of the most powerful tools in uniting us. It helped us move out of featureville and get more problem solving from engineers.

Rob Shea
Rob Shea
Director Portfolio Management, Elsevier Clinical Solutions
Thank you for the class! I was worried I'd be sitting and listening to someone talk about things that didn't apply to me, but I'm happy to take this information back to my company and apply what I learned right away.
Hannah Robus
Hannah Robus
Product Management, Sapling Learning