Action Planning Workshop
Empower your team with clearly defined roles and responsibilities.
Jump-start market-driven initiatives with this hands-on workshop—with your team and at your office. An instructor will guide you through a gap analysis to discover the best way for your team to implement the Pragmatic Marketing Framework, clarify roles and responsibilities, prioritize activities and maximize impact.
You'll learn to:
Identify an owner for every activity.
While many of the activities in the Pragmatic Marketing Framework are group efforts, it is important that each one has a primary owner. Let us help navigate your team’s titles and skills to identify the appropriate owner.
Establish a baseline for the company.
Where are your product teams spending their time today? Where are your strengths and weaknesses? We’ll walk you through a gap analysis to establish a baseline on which you can measure improvement.
Prioritize activities to maximize impact.
Limited resources are a way of life in today’s technology companies, so it’s critical that you maximize the impact of your efforts. We’ll help you pinpoint the best areas of opportunity for your team–high priority tasks that might be poorly executed today.
Stop finger pointing.
We’ll explain how to eliminate infighting and improve efficiencies by clearly defining roles and responsibilities to get the entire team on the same page.
The Action-Planning Workshop is most effective when conducted immediately following our Foundations course.
Who Should Attend
Senior managers or executives with direct control over the relevant resources.
Action Planning Workshops are private, onsite events.
Our private training helps you save time and travel expenses, while bringing everyone involved in your product initiatives—at any level and from any department—together for a comprehensive training experience.
Contact our sales team for pricing and availability.
What do our customers have to say about our training?
Pragmatic Marketing has provided a framework for alignment. It has emphasized a market-driven roadmap and market-driven features (and not "build it and they will come").
Pragmatic Marketing has allowed me to think about products from the perspective of what problems they solve, allowing me to develop, launch and market more efficiently and effectively.