Being market-driven isn’t just a product strategy, it’s a corporate strategy. This interactive half-day workshop provides small groups of executives and other leadership with an understanding of what it means to be tuned in to the market and why companies that are tuned in are 30% more profitable.

You'll learn to:

Implement real change.

The Pragmatic Marketing Framework provides a clear, proven blueprint on how to become market-focused. Plus, we’ll share real-world examples of companies that have successfully implemented our framework.

Increase market impact.

Companies must constantly balance the need to improve current product offerings with the need to create products for the future. Learn how and where to focus resources for maximum return.

Improve accountability and responsibility.

Gain a clear understanding of how effective product teams operate and what you can do to support them and ensure their success.

Stop finger pointing.

Eliminate infighting and improve efficiencies by clearly defining roles and responsibilities to get the entire team on the same page.

 Who Should Attend

Executive and leadership teams.

 Additional Workshops

Action Planning Workshop

Executive Briefings are private, onsite events.

Our private training helps you save time and travel expenses, while bringing everyone involved in your product initiatives—at any level and from any department—together for a comprehensive training experience.

Contact our sales team for pricing and availability.



A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

3 Stories of Training in Action

Our clients’ success is the single greatest testament to the power of our training. But don’t just take our word for it. Hear what executives at Frontline Technologies, SkyTouch and Infusionsoft say about the impact our training has had on their companies and careers.