There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?
The instructor was one of the best I have come across. Great story telling. I was engaged all through the day.
Darren Lam
Darren Lam
Product Management, Intuit
Excellent class. I recently became a product manager and have learned more in this one-day course than I learned with six months on the job.
Christopher Gonyea
Christopher Gonyea
Product Management, Dyn

The Pragmatic Marketing Framework has been one of the most powerful tools in uniting us. It helped us move out of featureville and get more problem solving from engineers.

Rob Shea
Rob Shea
Director Portfolio Management, Elsevier Clinical Solutions

I've been a product management professional in software for over 15 years. Since taking the Pragmatic Marketing training, I've refined my understanding of my craft and have been promoted to SVP of Product/Technology with a focus on rolling out Pragmatic Marketing learnings across the company.

Jonathan LaCour
Jonathan LaCour
Senior Vice President, Product & Technology, DreamHost

Pragmatic Marketing courses are offered all around the world.