There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.

*Foundations is a prerequisite for this course.

Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

 Common Public Bundles

Foundations + Market + Launch
Foundations + Market + Launch + Price

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?
This is the second time I've taken a Pragmatic training course. The first time was in 2005. The course feels fresh and updated. Even though I am an experienced product manager, I find the perspective from Pragmatic to be very valuable.
Saul Marcus
Saul Marcus
Product Management, Harvard Business Publishing
The class demonstrates why all companies need to focus on market problems and how everyone within the organization should work together on the messaging.
Kirk Reul
Kirk Reul
Product Management, Health Integrated

We’ve been able to work more effectively and increase our ramp time to meet the objectives of the business faster.

Brina Kaiser, Product Marketing, Infusionsoft
Brina Kaiser
Product Marketing, Infusionsoft
I am amazed by how much I have learned in this course. I've been able to identify the top three things that will help me do my job differently, and make more of a positive impact on the company. I would definitely tell others about this course.
Tom Spillman
Tom Spillman
Product Management, Spillman Technologies

Pragmatic Marketing courses are offered all around the world.