There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

Market covers the activities within the Pragmatic Marketing Framework focused on how to build buyer expertise. Explore content related to these activities below.


Advocacy Measurement
Awareness Nurturing
Buyer Experience Revenue Growth
Buyer Personas Revenue Retention
Marketing Plan

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?
Excellent class. I recently became a product manager and have learned more in this one-day course than I learned with six months on the job.
Christopher Gonyea
Christopher Gonyea
Product Management, Dyn
Pragmatic Marketing is an extremely insightful training class that will provide a great framework by which to pursue product management activities.
Victor Brown
Victor Brown
Product Marketing Manager, BPL Global
It's too easy to be sucked into the vortex of day-to-day tactical and never implement the things you believe will improve the business. This is your wake-up call and practical toolkit and roadmap to guide and empower your efforts.
Bill Levine
Bill Levine
Director Electronic Products, Advanstar Communications
Pragmatic Marketing has quickly become one of my favorite resources.
Josh Wigginton
Josh Wigginton
Product Manager, InterOp Technologies

Pragmatic Marketing courses are offered all around the world.