There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?

As a result of the Pragmatic Marketing courses, the alignment of our product and engineering teams have been greatly strengthened. The support that product can provide to client services has also improved quite a bit.

Anna Loomis
Anna Loomis
Senior Product Manager, Health Data & Management Solutions

The Foundations and Launch courses were complete game changers. They had a profound impact not only on how I take products to market but my approach to Product Management per se.

Tom Hazeldine
Product Management, ICIS

Pragmatic Marketing gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

Olli Siebelt
Olli Siebelt
Product Manager, TriNet Group

Awesome sessions. Couldn't have asked for more in an instructor. Thrilled to have the opportunity to take part. Thank you!

Maria Coyle
Maria Coyle
Product Management, ChipRewards

Pragmatic Marketing courses are offered all around the world.