Certification is an investment in one’s career and professional advancement. Being certified demonstrates a designated level of knowledge in product management, product marketing or data science. Those with Pragmatic Institute certifications often see a 5.6% increase in pay during the course of their careers. And according to our 17th Annual Product Management and Marketing Survey, alumni with 4 or more Pragmatic Certifications earn an average of $8,000 more annually. Pragmatic Certifications are also incredibly sought-after, and can often be found in job postings around the world.

Pragmatic Institute Certified identifies that an individual has a certain level of knowledge. It does not designate an individual as being more qualified, experienced or suitable than others for any product team role or task. It does not: • Substitute for actual product management or marketing experience • Teach nor test all that is needed to become a qualified product manager • Provide for actual on-the-job performance testing

There are 7 levels of certification available, as we offer a certification at the end of each course. You can be Pragmatic Management Certified—Level One (PMC-I) up to Pragmatic Management Certified—Level Seven (PMC-VII).

Here’s how it works:

    • If you were Pragmatic Marketing Certified prior to the name change, you are now Pragmatic Management Certified and your level carries over
    • For every course you take, if you pass the certification exam, you move up a level

At any time, if you can’t remember your certification level or which courses you’ve been certified for, simply contact our registrar at registrar@pragmaticmarketing.com or 480-515-1411, who can answer your questions and reissue your official certification

Attendees can take a certification exam at the end of each course. No additional fee or separate registration is required. The certification exam is given during the last half hour of the course in the same location.

You must have attended the course for which you are attempting to be certified. No other prerequisite is required. Testing is conducted in English.

All material in the exam is covered in the course, additional study is not required. Good notes and a review of the course manual should be sufficient.

You will receive your results immediately upon completion of the exam. A certificate is sent to all those who pass after the event.

Yes, course attendance is required.

No, participation in the certification exam is not required, though it is included in the registration fee. You can also elect to sit for one of the exams and not the other(s) if you’re attending multiple days.

The exam is administered in a proctored, multiple-choice, time-constrained format. A Wi-Fi capable laptop or tablet is required to take the exam and you will receive your results immediately.

You will need a Wi-Fi capable laptop or tablet to take the exam.
We highly recommend the use of a Wi-Fi capable laptop or tablet for taking the exam as the user experience on the phone is not ideal.
No, to ensure the integrity of the exam, we require proctoring.
No, anyone who is Pragmatic Institute Certified currently, based on passing the Practical Product Management examination, automatically becomes a Pragmatic Institute Certified–Level Two (PMC-II) under the new curriculum.

Congratulations! You're free to add your certification status in your email signature line, on your business card, your LinkedIn profile, etc.—anywhere you go to tell the world about yourself. Most people designate their certification this way: PMC - # of certifications received. So, if you've passed two exams, you'd be a PMC-II. If you've passed all seven, you'd be PMC-VII. We also have a snazzy PMC logo that you can download from the Alumni Resource Center to add beauty to your obvious brains.

You may sit for the exam of any course you’ve attended during the exam period of any one of our public training courses or, via Skype, during one of our defined testing periods each week. There is a fee of $25 for each certification. Please contact our registrar to reserve your exam seat.

You can retake the certification exam at the end of any Pragmatic Institute public training course or, via Skype, during one of our defined testing periods each week. There is a $25 fee that is nonrefundable and nontransferable. Travel arrangements and expenses are the participant's responsibility. To reserve your exam seat, please contact our registrar via email or at 480.515.1411. Please note that if you fail the certification exam three times, you will be required to attend the course again before being allowed to retake the exam.

Sorry, you must attend the current course in order to sit for the certification exam.

Which certifications a job description is referring to will depend on the individual job. You will want to have Foundations certification, as well as certifications for the courses that cover the main areas of responsibilities for the job. But you can’t go wrong if you’re a PMC-VII and certified in all seven.

If you did not receive the email at the same time your colleagues received theirs, oftentimes it means Pragmatic Institute does not have your valid email address on file. Please send an email to info@pragmaticmarketing.com to verify your email address. Once verified, you should receive your score via email in 24 hours.

No, only the individual who attended the training and passed the exam can use the certification. However, if the individual is named in company marketing material, use of the certification and logo is permitted for that individual's biography or professional profile.

Everybody starts by attending Foundations. Which courses you should take with Foundations depends on your individual area of responsibility, the deliverables you are accountable for and the challenges you face. Click here for help determining which courses are right for you.

Foundations is a prerequisite for all other courses. Focus, Build, Market, Launch and Price were developed to build on the concepts covered in Foundations. If you do not understand these core concepts, you will not gain the full benefit from our other courses.

It is strongly recommended. When you attend with your staff, you're showing support for this market-driven methodology, which will help build a stronger team.
Our courses focus on the need to truly understand the market and the problems it faces in order to create products people want to buy. These products can be any combination of hardware, software and services, because it is not about the technology you use, but the problems you solve.

Foundations is designed to cover many of the core principles of Pragmatic Institute that were previously taught in Practical Product Management, but in a way that is not focused on a specific job title. Therefore, if you’ve previously attended Practical Product Management, much of what you’ll see will be familiar. However, clients regularly tell us that they benefit from multiple viewings of the content. Also, if it's been a while, a refresher might be helpful since Foundations serves as a prerequisite for all other courses and its concepts are built upon in these courses.

In 2013, Pragmatic Institute went through a reorganization of our curriculum to help make it easier for people to find and attend the courses that would be the most relevant and helpful to them. This change included renaming the courses themselves. To find the courses that best correlate to the ones you’re looking for, click here. To find out more about why we changed our curriculum, click here.

Excellent question, click here for a handy-dandy tool that helps you translate the previous courses into the new curriculum.

Most everybody starts by attending Foundations. Which courses you should take with Foundations depends on your individual area of responsibility, the deliverables you are accountable for and the challenges you face. Click here for help determining which courses are right for you.

Foundations is a prerequisite for Focus, Build, Market, Launch and Price, and those courses were developed to build on the concepts covered in Foundations. If you don’t understand these core concepts, you won’t gain the full benefit for our other courses. It is not currently required for The Business of Data Science.

It is strongly recommended. When you attend with your staff, you're showing support for this market-driven methodology, which will help build a stronger team.

Our courses focus on the need to truly understand the market and the problems it faces in order to create products people want to buy. These products can be any combination of hardware, software and services, because it is not about the technology you use, but the problems you solve.

Foundations is designed to cover many of the core principles of Pragmatic Institute that were previously taught in Practical Product Management, but in a way that is not focused on a specific job title. Therefore, if you’ve previously attended Practical Product Management, much of what you’ll see will be familiar. However, clients regularly tell us that they benefit from multiple viewings of the content. Also, if it's been a while, a refresher might be helpful since Foundations serves as a prerequisite for all other courses and its concepts are built upon in these courses.

In 2013, Pragmatic Institute went through a reorganization of our curriculum to help make it easier for people to find and attend the courses that would be the most relevant and helpful to them. This change included renaming the courses themselves. To find the courses that best correlate to the ones you’re looking for, click here. To find out more about why we changed our curriculum, click here.

Excellent question, click here for a handy-dandy tool that helps you translate the previous courses into the new curriculum.

Check out our public course listings and select your course. If you want to host a private training and your company, contact your salesperson.

We recommend registering as soon as possible; our courses fill up quickly. We can accommodate last-minute registrations, if seats are available, but recommend you wait for your confirmation email before making travel arrangements in case a course has sold out.

Yes, we wait-list attendees for sold-out courses. Please contact our registrar or call 480.515.1411.

Seats cannot be reserved. We encourage early registration as our courses frequently sell out.
Registration begins at 8:30 a.m. Courses start at 9:00 a.m. each day and end at 4:30 p.m.
No preparation is needed prior to attending the courses. Just come ready to learn.

You do not need to bring anything to the course. However, should you wish to take the certification exam, you will need to bring a Wi-Fi capable laptop or tablet.

Our public events were organized to deliver the most common and popular combinations of our courses in the most locations each year. Unfortunately, that means we don’t offer all combinations in a public setting. You might want to consider having us deliver a private training onsite, where you can pick and choose exactly the right courses for your team. Or come visit us a couple of times this year. We’re always happy to see you!

Full refunds (minus a $25 registration fee) will be provided to customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to course date will not be eligible for a refund. These customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original customer.

Please call us at 480.515.1411. Contractually, there is no guarantee the hotel can accommodate your request, but we are happy to ask the hotel for the lower rate or to add more guest rooms to the room block.

No, each attendee makes their own hotel reservations. Complete hotel information is included in the email confirmation.

Private training is tailored to your team and environment. It includes a discovery call to ensure that your instructor understands your organization’s specific situation. And since the training class is comprised of your co-workers, you can speak to internal-specific issues. In addition, you can easily increase the class size to include team members from other departments. Plus, you will reduce time away from the office, limiting travel days and related expenses.

We conduct private courses around the world.

Pragmatic Institute allows clients to combine our single-day courses to create multi-day onsite training events. These onsite events must have an average of 15 or more attendees per course. For example, that could be 15 students in every course of a three-day event, or 35 in the first day and 5 in each of the others. We’re flexible. Please contact a sales representative for more information about our onsite training.

Pragmatic Institute private onsite training events are a minimum of two days in length. Exceptions may be made for single-day events with 30 or more attendees. Please contact a sales representative for more information about our onsite training.

Pragmatic Institute's training is designed to offer you the tools and techniques you need to go back to the office and start making an impact immediately. But, we also offer post-training coaching services for companies looking for help during the implementation process.


Click here to learn more.

Absolutely. We firmly believe in delivering actionable training, which includes providing the tools and templates you need to implement what you learn. Alumni are able to access all of these tools in the Pragmatic Institute Alumni Resource Center.

All individual public courses are $1195, except in the United Kingdom where they are $1495. The U.S. and the U.K. offer discounts when you select multiple courses during the same public training event. Please contact registrar@pragmaticinstitute.com for more details.

Please reference other international event specific pages for more pricing info.

Because The Business of Data Science is a single course over 2 days, it is priced at $2,190 for the full course, the same as 2 single-day courses.

For private course pricing and availability, please contact us or call 480-515-1411.
 

Yes, course tuition is in US Dollars and includes course materials, certification exam, breakfast, buffet lunch and refreshment breaks.

While we do not offer group discounts for our public courses, we do offer discounts based on total number of attendee days for our onsite clients. Click here to learn about the advantages of a private training at your company.

Contact us for private pricing details. Discounts are available based on group size and number of training events.

Course materials are only available to attendees and are not for sale.

We currently do not offer CEP credit for our courses. We can provide a letter verifying your attendance, which includes a detailed course description and the number of hours attended, printed on our corporate letterhead.

The Pragmatic Learning Network or "PLN" is a new program in which Pragmatic Institute partners with top organizations and thought leaders to bring you exclusive new courses to help broaden your professional skillset.

Yes!  We just launched our initial course offering through the Pragmatic Learning Network:  UX Essentials by Ascest.  You can learn more here.

The Business of Data Science is a new, 2-day course that focuses on the fundamentals of data science, machine learning and artificial intelligence. Our course, taught by data science experts, will show you how to use data science to improve your business decision making and implement a data science program into your organization. Learn more about it here.

This course is designed for business leaders, product professionals and anyone who works with data scientists. If you want to find a way to implement data into your business, team or product, this course is for you.

Pragmatic Institute’s data science curriculum is a set of 5 courses designed to enhance the skill of every data science practitioner. These 5 courses were created by our leading data scientists using the latest tools and programs so you can harness the power of data. Each course builds on the information learned in the course previous, and students of every skill level can benefit from these courses. Whether you are new to data science, are an academic looking to move into the business world or are a seasoned data expert who wants to expand your skills, our data science curriculum will help you achieve your goals.

Data Science I: Essential Tools is a 3-day hands-on course that provides fundamental skills on data science techniques to data enthusiasts on their journey to becoming data scientists.

Data Science II: Practical Machine Learning is a 3-day hands-on course that builds on skills and programs learned in Data Science I and focuses on useful machine learning programs to predict the future.

Advanced Machine Learning is an online, 8-week (evenings twice a week) hands-on course that provides deeper knowledge on machine learning. This course teaches students the steps required to complete and end-to-end machine learning program.

Artificial Intelligence with TensorFlow and Keras is an online, 3-week (evenings twice a week) hands-on course providing students with an in-depth examination of deep learning, neural networks, AI and TensorFlow.

Data Visualization with Python is an online, 3-week (evenings twice a week) hands-on course that offers students the opportunity the examine the biases and limitations of visual and statistical analysis to promote and more holistic approach.

Our courses are designed to build on the knowledge and skills learned in the previous course. We recommend that budding data science experts begin with our Data Science I: Essential Tools course, which is the foundation for out other courses. If you believe that your current data science skills already surpass this class, please feel free to take the assessments located on any of our data science course pages and see which course is best for you.

For those interested in Data Science I: Essential Tools, we recommend that you possess the following skills in order to get the most out of this class:

  • Basic boolean algebra such as concepts of “or” and “and”
  • Understanding conditional statements
  • Basic statistical definitions (mean, median, mode)
  • Basic linear algebra (metrics, arrays)
  • Common file formats like Comma Separated Values (CSV)

Our practical data science courses are designed to cover the topics that are most important to you. We cover a wide range of topics in each course that show students how to automate tasks, improve revenue, decrease costs, create new opportunities and a great deal more.

To learn more about what is covered in each class, click on a link below:

Each 3-day public course costs $3,185, though early bird discounts are available.

  • If you register for the course up to 50 days before the course, the cost is $2,585.
  • If you register for the course 49-29 days before the course, the cost is $2,785.
  • If you register for the course 28-15 days before the course, the cost is $2,985.
  • If you register for the course 14-0 days before the course, the cost is $3,185.

Our online data science courses range in price depending on the length of the course. Please visit the specific course pages to find more information.

The Pragmatic Data Certification tells the world that you have now reached a certain level of data science expertise. Each of our practical data science courses is integrated with ongoing lab and project work that lets you put what you’ve learned to the test and for us to assess your proficiency. When you pass, you’ll become Pragmatic Data Certified and will receive a certificate and digital badge you can use to showcase your newly-earned skills.

Thousands of companies are looking for highly-trained and qualified data scientists, and your Pragmatic Data Certification will proudly display that you have the skills they’re looking for.

Yes, you will need to bring a laptop, but you won’t need to purchase any tools or programs for the course. We’ll provide you with a cloud-based system that has all of the tools and programs you will need to complete the course. It is included in the cost of your registration.

Online training allows you to maintain your usual work schedule while building your skills in the evening when things are less hectic. We design our online classes to be convenient for our students, so you only have to make yourself available for a few hours each week in the evening to learn and master your new data skills. This is a great option for those who want to learn new data skills but don’t have the ability to take time from work to attend training.

Public, in-person training is just as impactful as online training, but instead of spread out over multiple weeks, you get all the same great education in 3 days. We design our public courses to help you master top tools and techniques as quickly as possible so you can start implementing your skills at work immediately. This is a great option for those who want to have one-on-one time with their instructors, network with other data professionals and want to learn and apply their training quickly.

Private, onsite training offers our online or public courses in the comfort of your own office. One of our experienced instructors will come to your office and train your employees all at once, ensuring that everyone learns the same tools and programs at the same time. This is a great option if you want to train multiple employees at the same time to ensure they possess the same level of knowledge while using your company’s own data. You can also build your own curriculum from our modules so your team gets the training that makes the most sense for your company. Our onsite training is also tailored to your business, and can last a few days or a few weeks depending on your goals and needs.

Pragmatic Institute is the world leader in product management and data science training. For over 25 years, we’ve trained more than 150,000 students from over 8,000 companies in 25 countries to become stronger product managers, product marketing managers, business leaders and data scientists.

Our courses have been designed and perfected by the experienced data scientists from places like MIT, Cornell, Verizon and JPMorgan Chase. Each of our data instructors has gone through our rigorous training and has worked as a data scientist at some of the biggest companies in the world.

We’ve worked with companies of every size to harness the power of data and improve the way they do business. Let us help you.

The Data Incubator is the leading provider of data science training and education. TDI was founded by Michael Li, a leading data science expert with an impressive pedigree (at 17, he was the youngest person to ever build a fusor desktop nuclear fusion reactor; he has a minor planet named after him; and he has performed with the Oregon Symphony).

As part of Pragmatic Institute, The Data Incubator focuses on a fellowship program to train recent graduates to give them real world experience in data science, as well as placement services, online education and more. Learn more about The Data Incubator.

  • Ninety percent of all the world's data was generated in the last two years. Every 2 days, we generate as much data as all of humanity did up to 2003. Data scientists have the analytical and programming skills needed to extract valuable knowledge out of the data. The unique combination of skills that data scientists have is used across many industries for projects such as:
  • Parsing unstructured electronic medical records to detect new risk factors for cancer
  • Poring through educational app data to glean insights on how students learn
  • Forming personalized recommendations for restaurants and bars for millions of users
  • Predicting crime based on social network data
  • Crawling through stock market data for hidden price signals

We can bring Pragmatic Institute training to you!