Todd Davis Joins Pragmatic Marketing as Vice President of Sales

SCOTTSDALE, Ariz., August 29, 2017—Pragmatic Marketing, the authority on product management and marketing, is pleased to welcome Todd Davis as vice president of sales. Davis brings extensive global sales leadership experience to Pragmatic Marketing.

“Todd Davis is an accomplished business person, extraordinary sales leader and a huge advocate of the Pragmatic Marketing model,” said Jim Foxworthy, president and CEO of Pragmatic Marketing. “This is a critical position for Pragmatic Marketing as we expand our offerings into new geographies and additional markets.”

Davis has been an advocate of Pragmatic Marketing since 2005 when he hired the company, first to train the entire executive team, and then to lead the product teams through a rapid implementation of the Pragmatic Framework at International Decision Systems. “Jim Foxworthy and I believe the same thing: Pragmatic Marketing is much more than high-impact training for product managers and marketers. The company creates meaningful business outcomes, from strategic clarity and teamwork to boosting revenue and customer satisfaction,” Davis said. “I am excited to lead the effort to bring this message to business leaders around the globe.”

Prior to joining Pragmatic Marketing, Davis served in executive sales and operational roles at Oracle, FICO, Brio Software and Digital River, and as CEO of International Decision Systems and TRUCKAST.

About Pragmatic Marketing

Pragmatic Marketing was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Marketing Certified. In addition to providing training, Pragmatic Marketing’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman