Advocacy

Article
Secrets of Successful Women
Want to know a secret? Successful women in product say—whether by nature or nurture—you probably already possess many of the skills needed to build a great career.
Want to know a secret? Successful women in product say—whether by nature or nurture—you probably already possess many of the skills needed to build a great career.
Article
Keeping Your Secrets: Responsible Counterintelligence in Action
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Webinar
Winning Buyers with the Brutal Truth
Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.
Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.
Blog
Key Attributes of Strong Customer Advisory Board Program Managers
After a decade of working with Fortune 500 companies and completing more than 200 successful engages, we at Ignite Advisory Group have worked with some outstanding client or customer advisory board (CAB) program managers.
After a decade of working with Fortune 500 companies and completing more than 200 successful engages, we at Ignite Advisory Group have worked with some outstanding client or customer advisory board (CAB) program managers.
Blog
Want to Land Speaking Engagements? Here’s How
Whether you’re just getting started as a speaker, or are looking to take your speaking career to the next level—whether you’re a paid speaker or an unpaid speaker (or both)—you need to understand the tricks of the speaking trade, and what you need to do to get off your chair and out onto the stage more frequently.
Whether you’re just getting started as a speaker, or are looking to take your speaking career to the next level—whether you’re a paid speaker or an unpaid speaker (or both)—you need to understand the tricks of the speaking trade, and what you need to do to get off your chair and out onto the stage more frequently.
Blog
Boost Enterprise Sales With Leads From Product Trials
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with. 
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with. 
Article
How to Measure Your Customer Advisory Board Program ROI
Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of marketing, CAB ROI requires incorporating a mix of hard and soft dollar amounts to explain and justify the program to your senior management team. But while it can be an...
Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of marketing, CAB ROI requires incorporating a mix of hard and soft dollar amounts to explain and justify the program to your senior management team. But while it can be an...
Article
Building an Online Community to Increase Revenue
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
Article
How to Improve Your Demand-Generation Process
Demand generation—from strategy creation to marketing program management—is a primary responsibility of product marketing. So how can you improve the demand-generation process to help sell even more products? The same way you would go about improving any process: apply Plan-Do-Study-Act (PDSA): Plan: Develop a plan with specific objectives Do: Execute the plan...
Demand generation—from strategy creation to marketing program management—is a primary responsibility of product marketing. So how can you improve the demand-generation process to help sell even more products? The same way you would go about improving any process: apply Plan-Do-Study-Act (PDSA): Plan: Develop a plan with specific objectives Do: Execute the plan...
Webinar
Lead Generation Tips You Can Implement in Minutes
Join us each month as we dig deep into a different box of the Pragmatic Institute Framework to provide you easy access to tools, tips and best practices.
Join us each month as we dig deep into a different box of the Pragmatic Institute Framework to provide you easy access to tools, tips and best practices.
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