Advocacy

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Boost Enterprise Sales With Leads From Product Trials
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with. 
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with. 
Article
How to Measure Your Customer Advisory Board Program ROI
Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of marketing, CAB ROI requires incorporating a mix of hard and soft dollar amounts to explain and justify the program to your senior management team. But while it can be an...
Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of marketing, CAB ROI requires incorporating a mix of hard and soft dollar amounts to explain and justify the program to your senior management team. But while it can be an...
Article
Building an Online Community to Increase Revenue
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
Article
How to Improve Your Demand-Generation Process
Demand generation—from strategy creation to marketing program management—is a primary responsibility of product marketing. So how can you improve the demand-generation process to help sell even more products? The same way you would go about improving any process: apply Plan-Do-Study-Act (PDSA): Plan: Develop a plan with specific objectives Do: Execute the plan...
Demand generation—from strategy creation to marketing program management—is a primary responsibility of product marketing. So how can you improve the demand-generation process to help sell even more products? The same way you would go about improving any process: apply Plan-Do-Study-Act (PDSA): Plan: Develop a plan with specific objectives Do: Execute the plan...
Webinar
Lead Generation Tips You Can Implement in Minutes
Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.
Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.
Article
Engage Your Audience with Google Hangouts
Hangouts are a unification of video, voice and chat. But there can also be a psychological impact to your audience: the humanization of your brand through authentic conversations.
Hangouts are a unification of video, voice and chat. But there can also be a psychological impact to your audience: the humanization of your brand through authentic conversations.
Article
Building Better Customer Reference Programs
Evaluate, build and recruit for customer reference program success.
Evaluate, build and recruit for customer reference program success.
Webinar
Tuned In Buyer Experiences - Webinar
As a seller, in the "competitors are only a click away" world we're operating in, your success depends more heavily than ever on being tuned in.
As a seller, in the "competitors are only a click away" world we're operating in, your success depends more heavily than ever on being tuned in.
Webinar
The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly - Webinar
Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.
Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.
Article
Seven Ways to Acquire and Retain Customer References
Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a challenging and time-consuming job.
Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a challenging and time-consuming job.
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