Asset Assessment

Article
Beating Disruption: How to Win in the Fight to Be First
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Blog
The Most Common Marketing KPI Mistakes
Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. These tools help marketing managers collect valuable data about their marketing campaigns for better decision making.
Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. These tools help marketing managers collect valuable data about their marketing campaigns for better decision making.
Blog
PRIME Your Competencies
Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers.
Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers.
Webinar
Using Competitive Intelligence to Ensure a Successful Product Launch
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
Webinar
Customer Validation for Product Managers
An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?
An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?
Article
Maintaining Momentum: 12 Tips for Interim CAB Calls
A successful customer advisory board (CAB) program involves much more than yearly in-person meetings. In fact, one key to a strong CAB program is keeping the conversation going between face-to-face gatherings, so that meeting outcomes, action items and work streams will not lose momentum. More important, such engagements can reinforce the...
A successful customer advisory board (CAB) program involves much more than yearly in-person meetings. In fact, one key to a strong CAB program is keeping the conversation going between face-to-face gatherings, so that meeting outcomes, action items and work streams will not lose momentum. More important, such engagements can reinforce the...
Article
A Common-Sense Approach to International Growth
Ahead of commercial strategy for Asia in the Business Intelligence Division of Informa, I work with approximately 162 people across the region. Our division focuses on data gathering to ensure that the right salespeople focus on the right markets. This helps position Informa to create products that simplify the way clients...
Ahead of commercial strategy for Asia in the Business Intelligence Division of Informa, I work with approximately 162 people across the region. Our division focuses on data gathering to ensure that the right salespeople focus on the right markets. This helps position Informa to create products that simplify the way clients...
Blog
Managing Sales Requests and Changing Priorities
How do you deal with one-off feature requests from sales that are supposedly deal breakers? Have you noticed that car salespeople always sell what they have on the lot, while software sales people always seem to sell what they don’t have? After all, our salespeople and executives believe that anything is possible with software.
How do you deal with one-off feature requests from sales that are supposedly deal breakers? Have you noticed that car salespeople always sell what they have on the lot, while software sales people always seem to sell what they don’t have? After all, our salespeople and executives believe that anything is possible with software.
Article
That "Girl" From Procurement
Organizations are only as good as the talent they employ, but finding that talent can be a massive challenge. Managers frequently rely on standard operating procedures and boring talk tracks to interview and fill open positions. These mind-numbing interviews result in a 50/50 chance of hiring the right individual, the individual...
Organizations are only as good as the talent they employ, but finding that talent can be a massive challenge. Managers frequently rely on standard operating procedures and boring talk tracks to interview and fill open positions. These mind-numbing interviews result in a 50/50 chance of hiring the right individual, the individual...
Article
Ask the Experts: How do you manage the tension between strategy and execution in product management?
How do you manage the tension between strategy and execution in product management?
How do you manage the tension between strategy and execution in product management?
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