Awareness

Article
Strengthen Your Strategic Smarts
The only thing more exasperating than being told, “You’ve got to develop your executive presence” during your performance evaluation is “You’ve got to think and act more strategically.” While various reactions—many unfit for print—jump to mind, there’s often a kernel of truth in these vague statements. And while sorting out how to develop your presence or strategic thinking skills is challenging, it is surmountable.
The only thing more exasperating than being told, “You’ve got to develop your executive presence” during your performance evaluation is “You’ve got to think and act more strategically.” While various reactions—many unfit for print—jump to mind, there’s often a kernel of truth in these vague statements. And while sorting out how to develop your presence or strategic thinking skills is challenging, it is surmountable.
Blog
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Blog
Be a Better Marketer with AI
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
Blog
Data Science for Business Professionals
Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
Webinar
Product Marketing for Growth: The Marketing Plan
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
Blog
Does an Increase in Awareness Really Increase Revenue?
I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it. I searched for a report or other research that could help satisfy my intellectual curiosity. I found anecdotal evidence, but none that passed any scientific rigor. Maybe my search terms were wrong.
I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it. I searched for a report or other research that could help satisfy my intellectual curiosity. I found anecdotal evidence, but none that passed any scientific rigor. Maybe my search terms were wrong.
Article
How to Win When You're Under Attack At Work
As you climb the career ladder, you will inevitably encounter situations where a colleague disagrees with your ideas or approaches. For high-stakes topics involving strategy and investments, you’re in competition with others for attention and resources, and not everyone wants you to win. When faced with a direct or passive-aggressive attack...
As you climb the career ladder, you will inevitably encounter situations where a colleague disagrees with your ideas or approaches. For high-stakes topics involving strategy and investments, you’re in competition with others for attention and resources, and not everyone wants you to win. When faced with a direct or passive-aggressive attack...
Article
Lovability: How to Build a Business That People Love and Be Happy Doing It
Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore. The national bestselling book also reveals the secret behind the phenomenal growth of Aha! and the...
Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore. The national bestselling book also reveals the secret behind the phenomenal growth of Aha! and the...
Article
Boost Enterprise Sales With Leads From Product Trials
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.
Blog
Boost Enterprise Sales With Leads From Product Trials
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with. 
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with. 
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