Business Plan

Magazine
Back to School
Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well...
Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well...
Article
You Attended Pragmatic Marketing Training, What’s Next?
After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent consultant. I now assist companies who need help with their product strategy, who need better organizational alignment or generally want to become more market-driven. Over the past year, I have had the privilege to work...
After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent consultant. I now assist companies who need help with their product strategy, who need better organizational alignment or generally want to become more market-driven. Over the past year, I have had the privilege to work...
Webinar
5 Ways to Nail Your Strategic Product Roadmap
If your 2017 roadmap is just a list of features that has left you too focused on details at the expense of strategy, it’s time to change your focus.
If your 2017 roadmap is just a list of features that has left you too focused on details at the expense of strategy, it’s time to change your focus.
Webinar
Why Your Business Plan Is a Waste of Time
Discover how ditching your business plan can actually increase interest in your business.
Discover how ditching your business plan can actually increase interest in your business.
Article
6 Steps to Establish Product-Market Fit
The CEO of Quirky—a platform that allows users to vote on inventions to crowdsource—stepped down last year because his company burned through its venture capital and couldn’t persuade investors to re-up. While the idea of a crowdsourced inventors’ marketplace sounded great, and initial returns were promising, after the smoke cleared, the...
The CEO of Quirky—a platform that allows users to vote on inventions to crowdsource—stepped down last year because his company burned through its venture capital and couldn’t persuade investors to re-up. While the idea of a crowdsourced inventors’ marketplace sounded great, and initial returns were promising, after the smoke cleared, the...
Webinar
Is That New Market Segment Right for You?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
Article
6 Marketing Metrics Your CEO Wants to See
Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The Internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I frequently hear from my CMO peers that they are struggling to find the...
Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The Internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I frequently hear from my CMO peers that they are struggling to find the...
Article
How to Build a Brilliant Visual Product Roadmap
Here are a few easy steps to help you create a brilliant visual roadmap.
Here are a few easy steps to help you create a brilliant visual roadmap.
Article
Analyze This
Three key attributes you should know about your business.
Three key attributes you should know about your business.
Article
Creating Strategic Product Plans
Each strategy results in a different prioritization of projects and a different allocation of resources.
Each strategy results in a different prioritization of projects and a different allocation of resources.
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