Business Plan

Blog
Market Problems and Frustrations
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Blog
Be a Better Marketer with AI
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Blog
Data Science for Business Professionals
Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
Webinar
Product Marketing for Growth: The Marketing Plan
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
Webinar
Business Plans are About Vision, Not Precision
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
Blog
Six Time-Saving Beta Testing Tips for Product Managers
Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into practice difficult. There’s also the issue of time. This blog explains methods and steps to ensure that you are completing the necessary tasks effectively and efficiently.
Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into practice difficult. There’s also the issue of time. This blog explains methods and steps to ensure that you are completing the necessary tasks effectively and efficiently.
Blog
Leverage Marketing’s Expertise
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted? Who is informed?
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted? Who is informed?
Article
Executive Buy-In: Your Key to Success
Congratulations! You’ve attended some or all of the Pragmatic Institute courses, passed the certification tests, and are armed and ready to dramatically impact the way your organization thinks about product. Getting the most out of the Pragmatic Institute Framework will require a coordinated effort across your organization. So how do you gain...
Congratulations! You’ve attended some or all of the Pragmatic Institute courses, passed the certification tests, and are armed and ready to dramatically impact the way your organization thinks about product. Getting the most out of the Pragmatic Institute Framework will require a coordinated effort across your organization. So how do you gain...
Blog
 Marrying Up: Partnering With Big Companies
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success.
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success.
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