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Blog
Six Time-Saving Beta Testing Tips for Product Managers
Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into practice difficult. There’s also the issue of time. This blog explains methods and steps to ensure that you are completing the necessary tasks effectively and efficiently.
Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into practice difficult. There’s also the issue of time. This blog explains methods and steps to ensure that you are completing the necessary tasks effectively and efficiently.
Blog
Leverage Marketing’s Expertise
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted? Who is informed?
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted? Who is informed?
Article
Executive Buy-In: Your Key to Success
Congratulations! You’ve attended some or all of the Pragmatic Marketing courses, passed the certification tests, and are armed and ready to dramatically impact the way your organization thinks about product. Getting the most out of the Pragmatic Marketing Framework will require a coordinated effort across your organization. So how do you gain...
Congratulations! You’ve attended some or all of the Pragmatic Marketing courses, passed the certification tests, and are armed and ready to dramatically impact the way your organization thinks about product. Getting the most out of the Pragmatic Marketing Framework will require a coordinated effort across your organization. So how do you gain...
Blog
 Marrying Up: Partnering With Big Companies
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success.
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success.
Blog
Why Your Global Colleagues Hate Meeting With You
“Let’s go around the horn and each say our piece. Yoshi-san, you first.”  The long silence that ensued was followed by an awkward apology from Yoshi to please repeat the request.  This scenario actually occurred on a conference call I was on, and unfortunately, it is not rare. Perhaps you have also been in a global meeting where a native English speaker unwittingly embarrassed an international member of the team by clumsily addressing them with local vernacular?
“Let’s go around the horn and each say our piece. Yoshi-san, you first.”  The long silence that ensued was followed by an awkward apology from Yoshi to please repeat the request.  This scenario actually occurred on a conference call I was on, and unfortunately, it is not rare. Perhaps you have also been in a global meeting where a native English speaker unwittingly embarrassed an international member of the team by clumsily addressing them with local vernacular?
Blog
California’s GDPR: The Impact of New Privacy Regulations on Product Teams
They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union. In essence, consumers would own their personal data for the first time. This has serious implications for a wide range of companies—from technology, to services, to online media and many others—that collect personal data on customers.
They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union. In essence, consumers would own their personal data for the first time. This has serious implications for a wide range of companies—from technology, to services, to online media and many others—that collect personal data on customers.
Blog
Product Marketing or Product Management
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability. You can take from there. 
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability. You can take from there. 
Blog
The Ultimate Guide to Positioning
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. You hope it creates more awareness, helps drive qualified leads and shortens the purchasing decision. But too often, it doesn’t support any of those desired outcomes.
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. You hope it creates more awareness, helps drive qualified leads and shortens the purchasing decision. But too often, it doesn’t support any of those desired outcomes.
Magazine
A Matter of Size
Embrace reciprocal learning. What can startups learn from large enterprise companies and vice versa? For starters, established companies can help startups navigate obstacles they’ve already overcome. And startups can inject a dose of speed, adaptability and innovation into enterprise companies. Regardless of your company’s size, we’ve got you covered in the spring...
Embrace reciprocal learning. What can startups learn from large enterprise companies and vice versa? For starters, established companies can help startups navigate obstacles they’ve already overcome. And startups can inject a dose of speed, adaptability and innovation into enterprise companies. Regardless of your company’s size, we’ve got you covered in the spring...
Article
Pitch to Win: How to Get Funding (or Approval) to Build Your Great Idea
Pitching investors requires more than a great idea. Whether you want seed funding for your startup or budget allocation inside a large corporation, you’ll need to go beyond the technology. Each scenario has unique risks and rewards, but solid preparation will put you on the winning track. Where to Begin? First, understand what...
Pitching investors requires more than a great idea. Whether you want seed funding for your startup or budget allocation inside a large corporation, you’ll need to go beyond the technology. Each scenario has unique risks and rewards, but solid preparation will put you on the winning track. Where to Begin? First, understand what...
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