Buyer Experience

Article
Sharks vs Balloons
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Article
The Unintended Consequences of Products that Work Too Well
As product professionals, do we have an ethical responsibility to ensure that we not only design our products well, but also protect our end users?
As product professionals, do we have an ethical responsibility to ensure that we not only design our products well, but also protect our end users?
Article
A Simple IoT Framework for Product Managers
hereExplore this decision framework, which provides a structured approach to creating a robust IoT product strategy.
hereExplore this decision framework, which provides a structured approach to creating a robust IoT product strategy.
Article
Harnessing the Demon: Artificial Intelligence, Ethics and Product
The unrelenting pace of technology requires a strong understanding of its broader implications.
The unrelenting pace of technology requires a strong understanding of its broader implications.
Webinar
How to Launch and Grow Your Subscription Business
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Webinar
Winning Buyers with the Brutal Truth
Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.
Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.
Webinar
Business Plans are About Vision, Not Precision
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
Webinar
Using Competitive Intelligence to Ensure a Successful Product Launch
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
Webinar
Customer Validation for Product Managers
An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?
An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?
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