Buyer Personas

Article
10 Tips for Getting to Know Your Buyers and Users
In this world where smart + connected is becoming the new ordinary, our job is to understand how people (customers, buyers and users) will experience new technologies and how these technologies will shift the experiences of their daily life. Officially titled principal engineers, we are experts respectively in human factors and...
In this world where smart + connected is becoming the new ordinary, our job is to understand how people (customers, buyers and users) will experience new technologies and how these technologies will shift the experiences of their daily life. Officially titled principal engineers, we are experts respectively in human factors and...
Blog
How Personas Can Help in Product Development
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
Article
Lessons Learned from 100+ Hours of Persona Interviews
I do a lot of persona interviews. I interview clients and people on behalf of clients. I conduct interviews with customers, buyers and internal teams. Name any job title in the technology industry and I’ve probably interviewed someone in that position. Our team uses these interviews as a basis for getting an...
I do a lot of persona interviews. I interview clients and people on behalf of clients. I conduct interviews with customers, buyers and internal teams. Name any job title in the technology industry and I’ve probably interviewed someone in that position. Our team uses these interviews as a basis for getting an...
Article
Value Propositions That Sell
Customers do not buy features, they buy solved problems. So why do product teams still struggle to communicate coherent and differentiated value propositions that focus on solving the customer’s business pain? A major challenge for product teams prior to launch is the ability to translate features into customer-centric business benefits. We tend...
Customers do not buy features, they buy solved problems. So why do product teams still struggle to communicate coherent and differentiated value propositions that focus on solving the customer’s business pain? A major challenge for product teams prior to launch is the ability to translate features into customer-centric business benefits. We tend...
Article
Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics.
Personas are more than personality profiles filled with statistics and demographics.
Article
Personas: The Journey
It’s not so much about how much it costs, it’s about how it costs,” says Eddie, a CIO for a medium-sized IT group. Eddie has a large corner office with bay windows overlooking the campus. Every surface of his office—the desk, credenza, even the window sills—is covered with case studies, product...
It’s not so much about how much it costs, it’s about how it costs,” says Eddie, a CIO for a medium-sized IT group. Eddie has a large corner office with bay windows overlooking the campus. Every surface of his office—the desk, credenza, even the window sills—is covered with case studies, product...
Webinar
Discover Your Distinctive Competencies with Buyer Interviews
Understanding your distinctive competencies is crucial to making solid investment decisions and successfully analyzing opportunities. But how do you avoid internal opinions about "why we're better," and ensure that these distinctive competencies translate into business results?   In this webinar, we learned a market-driven approach to discovering your company's distinctive competencies. Attendees also learned...
Understanding your distinctive competencies is crucial to making solid investment decisions and successfully analyzing opportunities. But how do you avoid internal opinions about "why we're better," and ensure that these distinctive competencies translate into business results?   In this webinar, we learned a market-driven approach to discovering your company's distinctive competencies. Attendees also learned...
Webinar
Making the Perfect Match: Adapting to Your Buyers' Process
Every organization has a sales process, but does it align with your prospects' buying process? Things have changed in your business and their businesses. The way we sell needs to follow suit. Our February Webinar focused on how to evaluate your existing sales process to ensure it aligns with your customers' buying process,...
Every organization has a sales process, but does it align with your prospects' buying process? Things have changed in your business and their businesses. The way we sell needs to follow suit. Our February Webinar focused on how to evaluate your existing sales process to ensure it aligns with your customers' buying process,...
Webinar
Humanize Your Marketing With Buyer Personas
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
Article
Does Marketing Matter?
Buyer personas are rewriting the rules about ROI.
Buyer personas are rewriting the rules about ROI.
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