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Webinar
Rise Above the Competition Using Peer Reviews
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Marketing webinar,...
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Marketing webinar,...
Article
Maintaining Customer Relationships
In Pragmatic Marketing's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
In Pragmatic Marketing's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
Article
Presentation Tip: Using Screen Notes
A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.
A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.
Article
Product Launch as a Key Business Process
The Emergence of Launch Practices A decade ago, the practice of product launch was not even recognized. Companies somehow got their products to market, but no one really knew how they did it. Today, companies must be smarter. If products aren't properly launched, companies can't generate revenues, grow, or even survive.With today's...
The Emergence of Launch Practices A decade ago, the practice of product launch was not even recognized. Companies somehow got their products to market, but no one really knew how they did it. Today, companies must be smarter. If products aren't properly launched, companies can't generate revenues, grow, or even survive.With today's...
Article
Giving Sales a Complete Toolkit
The important tools to include in a sales toolkit, and a discussion on how to help sales reps use the right tool to do a precision job each time.
The important tools to include in a sales toolkit, and a discussion on how to help sales reps use the right tool to do a precision job each time.
Article
Holding A Successful Customer Conference
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Article
Building an ROI Calculator
Tips on building an ROI Calculator that leads to better sales at a lower cost.
Tips on building an ROI Calculator that leads to better sales at a lower cost.
Article
Marketing and Sales Materials: Business First
Creating business oriented collateral and sales tools that successfully convince executives and non- technical managers to make a purchase.
Creating business oriented collateral and sales tools that successfully convince executives and non- technical managers to make a purchase.
Article
Effective Sales Presentations: Advancing the Sales Cycle
Sales presentations should be more than just bulleted lists and fancy tables. They should be templates that can be tailored to suit the myriad audiences that the sales team may encounter on its way to closing a deal. 
Sales presentations should be more than just bulleted lists and fancy tables. They should be templates that can be tailored to suit the myriad audiences that the sales team may encounter on its way to closing a deal. 
Article
Nine Things Product Managers Should Know About Supporting Sales
This is the second part of two articles that address how sales work and how Product Managers can better support them.
This is the second part of two articles that address how sales work and how Product Managers can better support them.
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