Channels

Article
How We Run Our Conference Like a Product
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
Webinar
Rise Above the Competition Using Peer Reviews
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Marketing webinar,...
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Marketing webinar,...
Article
Maintaining Customer Relationships
In Pragmatic Marketing's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
In Pragmatic Marketing's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
Article
Giving Sales a Complete Toolkit
The important tools to include in a sales toolkit, and a discussion on how to help sales reps use the right tool to do a precision job each time.
The important tools to include in a sales toolkit, and a discussion on how to help sales reps use the right tool to do a precision job each time.
Article
Holding A Successful Customer Conference
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Article
Building an ROI Calculator
Tips on building an ROI Calculator that leads to better sales at a lower cost.
Tips on building an ROI Calculator that leads to better sales at a lower cost.
Article
Nine Things Product Managers Should Know About Supporting Sales
This is the second part of two articles that address how sales work and how Product Managers can better support them.
This is the second part of two articles that address how sales work and how Product Managers can better support them.
Article
How to Make Selling Complex Solutions Simple
Explore why product training fails and what can be done to succeed in this area.
Explore why product training fails and what can be done to succeed in this area.