Competitive Landscape

Blog
Why You Don’t Want This Product Manager Job
    By Kirsten Butzow, Pragmatic Marketing Instructor A former colleague recently wanted to hire a product manager and asked if I could recommend anyone. They mentioned that the previous employee had just quit and they were having trouble keeping someone in that position. I said I would look at the job...
    By Kirsten Butzow, Pragmatic Marketing Instructor A former colleague recently wanted to hire a product manager and asked if I could recommend anyone. They mentioned that the previous employee had just quit and they were having trouble keeping someone in that position. I said I would look at the job...
Article
Fostering Innovation In a Fast-Paced World
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Webinar
Preparing for Battle: Establishing an Effective Competitive Analysis Program
Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? In this webinar, you'll learn how to: Optimize your CRM to capture accurate win/loss statistics Conduct effective customer win/loss interviews Aggregate...
Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? In this webinar, you'll learn how to: Optimize your CRM to capture accurate win/loss statistics Conduct effective customer win/loss interviews Aggregate...
Article
Rise Above the Competition with Social Intelligence
Despite my professional involvement in online marketing for over a decade, it was not until 2008 that I fully recognized social media was here to stay and would disrupt our existing media landscape. In 2008, I was captivated by how the Obama campaign changed the rules of running a modern political campaign.
Despite my professional involvement in online marketing for over a decade, it was not until 2008 that I fully recognized social media was here to stay and would disrupt our existing media landscape. In 2008, I was captivated by how the Obama campaign changed the rules of running a modern political campaign.
Article
Competitive Intelligence Gathering Through Win/Loss
Win/loss interviews are an excellent tool for gathering competitive intelligence. The interviews offer a unique opportunity to gather fresh data from a target audience where competitors play a distinct role in the customer decision-making process. It’s an area ripe for gauging both the market’s awareness and its perception of competing solutions. You...
Win/loss interviews are an excellent tool for gathering competitive intelligence. The interviews offer a unique opportunity to gather fresh data from a target audience where competitors play a distinct role in the customer decision-making process. It’s an area ripe for gauging both the market’s awareness and its perception of competing solutions. You...
Article
Going Beyond Google
Competitive intelligence is about getting answers to the important questions: How quickly is our competitor’s revenue growing? What’s the rate of adoption for its new product? What are its B2B prices? Do they discount to get a sale? If so, how much? What features will be in its next version? Is...
Competitive intelligence is about getting answers to the important questions: How quickly is our competitor’s revenue growing? What’s the rate of adoption for its new product? What are its B2B prices? Do they discount to get a sale? If so, how much? What features will be in its next version? Is...
Article
A Competition-Minded Roadmap
Imagine this scenario: You’re responsible for the vision and execution of product development at your company. You’ve presented your product roadmap and received buy-in from the CEO and executive team, and from the software developers and product managers who report to you. You feel confident about the plan and envision the...
Imagine this scenario: You’re responsible for the vision and execution of product development at your company. You’ve presented your product roadmap and received buy-in from the CEO and executive team, and from the software developers and product managers who report to you. You feel confident about the plan and envision the...
Webinar
Rise Above the Competition Using Peer Reviews
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Marketing webinar,...
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Marketing webinar,...
Article
Why Advisory Boards Matter
Customer advisory boards (CABs) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing customers while getting an insider’s view of what your target buyer needs...
Customer advisory boards (CABs) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing customers while getting an insider’s view of what your target buyer needs...
Article
Pricing and the Prisoner's Dilemma
Competitive pricing is a complex topic that’s important to most businesses. Do you want to cooperate or compete? One of the best illustrations of this dynamic—the prisoner’s dilemma—originated in game theory and will help you understand the circumstances behind each option. First, it is illegal to collude with your competition to keep prices...
Competitive pricing is a complex topic that’s important to most businesses. Do you want to cooperate or compete? One of the best illustrations of this dynamic—the prisoner’s dilemma—originated in game theory and will help you understand the circumstances behind each option. First, it is illegal to collude with your competition to keep prices...
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