Content

Article
Stories Still Matter: Communicating in a Crowded Marketing World
What is your story? Four little words that ask a very important question. Every company has a story, and successful companies are great at telling their amazing stories through every marketing channel available.
What is your story? Four little words that ask a very important question. Every company has a story, and successful companies are great at telling their amazing stories through every marketing channel available.
Article
Identify and Diagnose Customer Churn
Last year, a CEO contacted me about customer churn. Despite doing exit interviews and surveys, she could not identify why her company had such a high volume of customer defections. Her teams shared conflicting opinions and pointed fingers. She had no solid information upon which to make decisions. Meanwhile, customers continued...
Last year, a CEO contacted me about customer churn. Despite doing exit interviews and surveys, she could not identify why her company had such a high volume of customer defections. Her teams shared conflicting opinions and pointed fingers. She had no solid information upon which to make decisions. Meanwhile, customers continued...
Article
Are We Doing Content Marketing Right?
A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to...
A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to...
Webinar
Transform Your Customer Relationships Using the Right Sales Collateral
Find out how to develop the right content for the right audience. 
Find out how to develop the right content for the right audience. 
Article
ROI Calculations: Taming the Mythical Beast
Does this scene sound familiar? A product gets the green light, management pins high hopes on it, the CEO talks to the media and sales starts taking orders. Then suddenly, your boss wakes up and realizes that the ROI calculation hasn’t been updated—or worse, it is non-existent.
Does this scene sound familiar? A product gets the green light, management pins high hopes on it, the CEO talks to the media and sales starts taking orders. Then suddenly, your boss wakes up and realizes that the ROI calculation hasn’t been updated—or worse, it is non-existent.
Article
Ask the Experts: In building an online presence for a product, where do I focus my content?
Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus...
Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus...
Webinar
How to Give Demos That Win New Business
A great product demo moves a sales opportunity forward and can even close the deal. Unfortunately, most product demos are so inept that they actually drive customers away.   In this webinar, author/blogger/pundit Geoffrey James—who has observed (and personally given) hundreds of product demos—explored real-life examples to explain: Why product demos aren't...
A great product demo moves a sales opportunity forward and can even close the deal. Unfortunately, most product demos are so inept that they actually drive customers away.   In this webinar, author/blogger/pundit Geoffrey James—who has observed (and personally given) hundreds of product demos—explored real-life examples to explain: Why product demos aren't...
Article
Make the Most of Your Webinars
Webinars have become an important sales acceleration tool in the B2B marketing world.
Webinars have become an important sales acceleration tool in the B2B marketing world.
Article
Take the Guesswork Out of Content Creation
A content standards guide is the key to optimal content.  
A content standards guide is the key to optimal content.  
Article
Five Myths of Inbound Marketing
When inbound marketing goes out of bounds
When inbound marketing goes out of bounds
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