Customer Retention

Article
Delivering Differentiated Customer Value
When leading companies combine organizational alignment with an ability to evolve with the market, they greatly improve their odds of remaining competitive.
When leading companies combine organizational alignment with an ability to evolve with the market, they greatly improve their odds of remaining competitive.
Article
Ask the Experts: How can I measure sales enablement, public launches and customer happiness?
                    Ideally, you want to tie everything you do back to its impact on one of the following three business goals: profitable revenue growth, customer retention, and awareness and perceptions. But it can be challenging to find direct links from specific marketing activities...
                    Ideally, you want to tie everything you do back to its impact on one of the following three business goals: profitable revenue growth, customer retention, and awareness and perceptions. But it can be challenging to find direct links from specific marketing activities...
Article
Creating and Managing a Successful Customer Advisory Board Program
A customer advisory board (CAB) is the ideal method for validating corporate strategies, gathering input to product development, and deepening relationships with key customers.
A customer advisory board (CAB) is the ideal method for validating corporate strategies, gathering input to product development, and deepening relationships with key customers.
Article
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Recently I partnered with the highly respected attitude collection group Edison Research to take a close look at the current state of hate. We discussed customer service-expectations and outcomes with more than 2,000 American consumers who have complained about a company in the previous 12 months, with the study participants representing...
Recently I partnered with the highly respected attitude collection group Edison Research to take a close look at the current state of hate. We discussed customer service-expectations and outcomes with more than 2,000 American consumers who have complained about a company in the previous 12 months, with the study participants representing...
Article
Difficult Customer Conversations
No one sets out to create an angry customer, but there’s a good chance it will happen. Mismatched expectations are at the root of customer conflict.
No one sets out to create an angry customer, but there’s a good chance it will happen. Mismatched expectations are at the root of customer conflict.
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How to Turn a Screwup into Customer Loyalty
Seven best practices for service recovery
Seven best practices for service recovery
Article
20 Ways to Improve Customer Communications
Turn understanding the customer into a competitive advantage.
Turn understanding the customer into a competitive advantage.
Article
Five Leading Indicators of Organic Growth
Customer-oriented metrics can help you evaluate long-term sustainability.
Customer-oriented metrics can help you evaluate long-term sustainability.
Article
Maintaining Customer Relationships
In Pragmatic Marketing's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
In Pragmatic Marketing's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
Webinar
Five Keys to Increasing Customer Satisfaction - Webinar
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, Vice President of Client Services at Vovici
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, Vice President of Client Services at Vovici
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