Distinctive Competencies

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Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Blog
PRIME Your Competencies
Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers.
Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers.
Article
Look Before You Launch
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
Article
Learning to Market More 'Intelligently' with AI
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
Article
How to Turn Sales Content into Sales Results
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
Article
10 Things the Best Software Companies Have in Common
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
Article
Product Portfolio Management: Success at Scale
This article originally appeared on MindtheProduct.com. Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritize between multiple products, assign resources to the right products and ensure you have a pipeline of new product ideas ready to grow. Whether...
This article originally appeared on MindtheProduct.com. Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritize between multiple products, assign resources to the right products and ensure you have a pipeline of new product ideas ready to grow. Whether...
Article
4 Things Enterprise and Startup Companies Can Learn from Each Other
You might be all in with the startup mentality, thinking every company should be as lean, nimble and scrappy as the young companies that wildly pursue a dream. Or you might land on the other end of the spectrum, valuing the predictability of the more calculated moves towards growth and innovation...
You might be all in with the startup mentality, thinking every company should be as lean, nimble and scrappy as the young companies that wildly pursue a dream. Or you might land on the other end of the spectrum, valuing the predictability of the more calculated moves towards growth and innovation...
Webinar
Distinctive Competencies: Why There's No Such Thing as a Commodity
Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Institute instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply...
Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Institute instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply...
Article
Fostering Innovation In a Fast-Paced World
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
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