Distinctive Competencies

Webinar
Distinctive Competencies: Why There's No Such Thing as a Commodity
Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Marketing instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply...
Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Marketing instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply...
Article
Fostering Innovation In a Fast-Paced World
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Webinar
Preparing for Battle: Establishing an Effective Competitive Analysis Program
Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? In this webinar, you'll learn how to: Optimize your CRM to capture accurate win/loss statistics Conduct effective customer win/loss interviews Aggregate...
Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? In this webinar, you'll learn how to: Optimize your CRM to capture accurate win/loss statistics Conduct effective customer win/loss interviews Aggregate...
Article
Embracing Inorganic Growth
Many businesses with high valuations grow through a blend of organic growth and inorganic growth. The key is to find the right balance for your business and the markets that you serve and the right synergies with your acquisition targets. The approach you use for organic growth can also apply to inorganic...
Many businesses with high valuations grow through a blend of organic growth and inorganic growth. The key is to find the right balance for your business and the markets that you serve and the right synergies with your acquisition targets. The approach you use for organic growth can also apply to inorganic...
Article
How to Price Saas Products
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Webinar
Discover Your Distinctive Competencies with Buyer Interviews
Understanding your distinctive competencies is crucial to making solid investment decisions and successfully analyzing opportunities. But how do you avoid internal opinions about "why we're better," and ensure that these distinctive competencies translate into business results?   In this webinar, we learned a market-driven approach to discovering your company's distinctive competencies. Attendees also learned...
Understanding your distinctive competencies is crucial to making solid investment decisions and successfully analyzing opportunities. But how do you avoid internal opinions about "why we're better," and ensure that these distinctive competencies translate into business results?   In this webinar, we learned a market-driven approach to discovering your company's distinctive competencies. Attendees also learned...
Article
Analyze This
Three key attributes you should know about your business.
Three key attributes you should know about your business.
Article
Exploring Breakaway Leadership
In his 2011 book, Escape Velocity, Geoffrey Moore takes on the major strategy issue faced by most successful organizations with a bit of history behind them: how to escape the gravitational pull of the past in search of new sources of growth. It turns out, most of us aren’t much good at...
In his 2011 book, Escape Velocity, Geoffrey Moore takes on the major strategy issue faced by most successful organizations with a bit of history behind them: how to escape the gravitational pull of the past in search of new sources of growth. It turns out, most of us aren’t much good at...
Article
Speaking the Same Language
How Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business
How Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business
Webinar
How to Capture Innovation from Existing Intelligence
This webinar will show you how to find an idea that's worked for someone else—and then do something to that idea to make it your own.
This webinar will show you how to find an idea that's worked for someone else—and then do something to that idea to make it your own.
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