Distinctive Competencies

Article
Keeping Your Secrets: Responsible Counterintelligence in Action
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Blog
Product Manager vs. Project Manager
Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. (Learn more about how we differentiate some of these titles here.) And they might all be doing the same (or at least similar) jobs.
Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. (Learn more about how we differentiate some of these titles here.) And they might all be doing the same (or at least similar) jobs.
Blog
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Blog
PRIME Your Competencies
Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers.
Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers.
Article
Look Before You Launch
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
Article
Learning to Market More 'Intelligently' with AI
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
Article
How to Turn Sales Content into Sales Results
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
Article
10 Things the Best Software Companies Have in Common
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
Article
Product Portfolio Management: Success at Scale
This article originally appeared on MindtheProduct.com. Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritize between multiple products, assign resources to the right products and ensure you have a pipeline of new product ideas ready to grow. Whether...
This article originally appeared on MindtheProduct.com. Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritize between multiple products, assign resources to the right products and ensure you have a pipeline of new product ideas ready to grow. Whether...
Article
4 Things Enterprise and Startup Companies Can Learn from Each Other
You might be all in with the startup mentality, thinking every company should be as lean, nimble and scrappy as the young companies that wildly pursue a dream. Or you might land on the other end of the spectrum, valuing the predictability of the more calculated moves towards growth and innovation...
You might be all in with the startup mentality, thinking every company should be as lean, nimble and scrappy as the young companies that wildly pursue a dream. Or you might land on the other end of the spectrum, valuing the predictability of the more calculated moves towards growth and innovation...
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