Distribution Strategy

Magazine
The Global Issue
Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese...
Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese...
Webinar
Aligning Your Product and Sales Teams for Success
Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.
Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.
Article
When Sales and Product Teams Collide
A few years ago, I worked for a large company that acquired a series of software startups it planned to integrate into its hardware portfolio. My product team was responsible for the integration, product management and transition of the software startups. It was a painful process which taught me a lot about sales behavior.
A few years ago, I worked for a large company that acquired a series of software startups it planned to integrate into its hardware portfolio. My product team was responsible for the integration, product management and transition of the software startups. It was a painful process which taught me a lot about sales behavior.
Article
Speaking the Same Language
How Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business
How Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business
Article
Ask the Experts: Should I share our pricing on our website?
Should you publish your prices or not? It's an interesting question, and-it's never easy; it's a tradeoff.
Should you publish your prices or not? It's an interesting question, and-it's never easy; it's a tradeoff.
Article
Breaking Through Boundaries
Key considerations for international expansion of your product
Key considerations for international expansion of your product
Article
From Shore to Shore
Put safeguards in place for better communication with offshore teams.
Put safeguards in place for better communication with offshore teams.
Webinar
Five Common Challenges for Product Managers in Agile Teams - Webinar
Agile is all the rage - developers are using it to deliver products more quickly and more reliably. But many organizations will find that their initial success with Agile is unsustainable unless they address how Agile impacts the rest of the organization, including product management. In this webinar, Sue and Steve will discuss five common challenges faced by newly "agilized" organizations and will propose solutions.
Agile is all the rage - developers are using it to deliver products more quickly and more reliably. But many organizations will find that their initial success with Agile is unsustainable unless they address how Agile impacts the rest of the organization, including product management. In this webinar, Sue and Steve will discuss five common challenges faced by newly "agilized" organizations and will propose solutions.
Article
The Economics of Software as a Service (SaaS) vs. Software as a Product
There are numerous ways of selling software these days. Software as a Service (SaaS) has been in the consumer market for a while, and is now making significant inroads into the enterprise software space. If you’re considering purchasing or using software, you should understand what SaaS means and how it differs from software products of the past.  
There are numerous ways of selling software these days. Software as a Service (SaaS) has been in the consumer market for a while, and is now making significant inroads into the enterprise software space. If you’re considering purchasing or using software, you should understand what SaaS means and how it differs from software products of the past.  
Article
Marrying Up: Partnering with Big Companies
Learn the basics on what a small company needs to know in order to make its alliance or partnership with a big company work out for the best.
Learn the basics on what a small company needs to know in order to make its alliance or partnership with a big company work out for the best.