Distribution Strategy

Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Blog
High Touch or High Volume
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
Webinar
Product Marketing for Growth: The Marketing Plan
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
Webinar
Business Plans are About Vision, Not Precision
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
Magazine
The Global Issue
Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese...
Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese...
Webinar
Aligning Your Product and Sales Teams for Success
Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.
Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.
Article
When Sales and Product Teams Collide
A few years ago, I worked for a large company that acquired a series of software startups it planned to integrate into its hardware portfolio. My product team was responsible for the integration, product management and transition of the software startups. It was a painful process which taught me a lot about sales behavior.
A few years ago, I worked for a large company that acquired a series of software startups it planned to integrate into its hardware portfolio. My product team was responsible for the integration, product management and transition of the software startups. It was a painful process which taught me a lot about sales behavior.
Article
Speaking the Same Language
How Sabre Airline Solutions is leveraging Pragmatic Institute best practices to transform and scale its business
How Sabre Airline Solutions is leveraging Pragmatic Institute best practices to transform and scale its business
Article
Ask the Experts: Should I share our pricing on our website?
Should you publish your prices or not? It's an interesting question, and-it's never easy; it's a tradeoff.
Should you publish your prices or not? It's an interesting question, and-it's never easy; it's a tradeoff.
Article
From Shore to Shore
Put safeguards in place for better communication with offshore teams.
Put safeguards in place for better communication with offshore teams.
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