Innovation

Article
How to Build Invincible Companies
It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. We explain three crucial areas to address this challenge.   Over the past 16 years, we have been dedicated to a single mission:...
It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. We explain three crucial areas to address this challenge.   Over the past 16 years, we have been dedicated to a single mission:...
Article
Jobs to be Done | Obstacles: What Holds New Ideas Back
While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. It had no kitchen. We don’t mean that the apartment had a small kitchen, or that the kitchen wasn’t separated with walls. We mean that...
While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. It had no kitchen. We don’t mean that the apartment had a small kitchen, or that the kitchen wasn’t separated with walls. We mean that...
Article
The Product Manager vs. the Strategist
Your life is curated. The coffee you’re drinking, the videos you’re streaming…
Your life is curated. The coffee you’re drinking, the videos you’re streaming…
Article
The Fire Method
At a tiny research facility in freezing-cold Rome, New York, U.S. Air Force scientists cut the ribbon on a supercomputer named the Condor Cluster.
At a tiny research facility in freezing-cold Rome, New York, U.S. Air Force scientists cut the ribbon on a supercomputer named the Condor Cluster.
Article
Fostering Innovation In a Fast-Paced World
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Article
The Art of Managing: Change Your Field of View
The next time you arrive at the end of the roll of paper towels, instead of throwing the cardboard tube into the recycling bin, why not channel your inner kid? Put the tube up to your eye and use it as an imaginary telescope. Admit it, you did that as a...
The next time you arrive at the end of the roll of paper towels, instead of throwing the cardboard tube into the recycling bin, why not channel your inner kid? Put the tube up to your eye and use it as an imaginary telescope. Admit it, you did that as a...
Article
8 Blocks: The Critical Realities for Growing Any Business
Have you ever met a salesperson who enjoyed doing expense reports? Me neither, and I certainly understand why. Not only are they tedious, expense reports don’t directly contribute any value to the salesperson’s work. They’re simply a constraint he has to deal with because someone once bought fishing gear on a...
Have you ever met a salesperson who enjoyed doing expense reports? Me neither, and I certainly understand why. Not only are they tedious, expense reports don’t directly contribute any value to the salesperson’s work. They’re simply a constraint he has to deal with because someone once bought fishing gear on a...
Article
From Niche Market to Broad Appeal
Building cool technology can be the first step in creating a product that changes the world. But just because companies have the knowledge to develop a revolutionary technology doesn’t guarantee success. They may fail to understand how future customers will use their final product to solve critical problems, or even how...
Building cool technology can be the first step in creating a product that changes the world. But just because companies have the knowledge to develop a revolutionary technology doesn’t guarantee success. They may fail to understand how future customers will use their final product to solve critical problems, or even how...
Article
The Mirage of Data
Understand the limitations of a data-driven approach.
Understand the limitations of a data-driven approach.
Article
Great Products Solve Problems
The ability to solve someone’s problem is what makes a product great, not the number of features it offers. As Theodore Levitt, an American economist and professor at Harvard Business School, once said: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” During the design phase, many organizations...
The ability to solve someone’s problem is what makes a product great, not the number of features it offers. As Theodore Levitt, an American economist and professor at Harvard Business School, once said: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” During the design phase, many organizations...
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