Launch

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Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Blog
High Touch or High Volume
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
Article
10 Things the Best Software Companies Have in Common
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
Article
Look Before You Launch
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
Article
Learning to Market More 'Intelligently' with AI
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
Article
How to Turn Sales Content into Sales Results
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
Blog
When to Launch? That’s the Question
The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?”
The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?”
Webinar
Business Plans are About Vision, Not Precision
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
Webinar
Using Competitive Intelligence to Ensure a Successful Product Launch
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
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