Launch

Article
Overcoming the Four Hurdles to Product Launch Success
Poor concepts and badly designed products account for some product failures, but often the biggest culprit is a weak product launch.
Poor concepts and badly designed products account for some product failures, but often the biggest culprit is a weak product launch.
Blog
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Webinar
How to Launch and Grow Your Subscription Business
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Webinar
When Product Profitability is the Wrong Metric for Success
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Blog
High Touch or High Volume
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
Article
10 Things the Best Software Companies Have in Common
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
In the business world,if there’s a simple way to do things, there’s also likely a software application that will complicate it.
Article
Look Before You Launch
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over
Article
Learning to Market More 'Intelligently' with AI
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
The worst part of marketing, as any marketer can tell you, is that there is never a “slow” time. Whether you’re a marketing assistant or a CMO, if you don’t have enough to do, you are the only one to blame.
Article
How to Turn Sales Content into Sales Results
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
When you’re a product marketer, sales reps are among your most important allies. They are key drivers of revenue, and they are an important source of information on positioning, messaging and buyer needs. Plus, for most product marketers, sales success determines your success. If they don’t hit their revenue targets, neither do you.
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