Market Definition

Article
What Could Go Wrong? Building for the International Market
A well-known messaging app recently launched in a new international market and ran into some problems they couldn’t quite pinpoint. A subset of users was reporting something impossible: upside-down photos. The developers checked and rechecked to confirm that it was not a coding error. What they didn’t know was that a...
A well-known messaging app recently launched in a new international market and ran into some problems they couldn’t quite pinpoint. A subset of users was reporting something impossible: upside-down photos. The developers checked and rechecked to confirm that it was not a coding error. What they didn’t know was that a...
Webinar
Is That New Market Segment Right for You?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
Article
Why Advisory Boards Matter
Customer advisory boards (CABs) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing customers while getting an insider’s view of what your target buyer needs...
Customer advisory boards (CABs) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing customers while getting an insider’s view of what your target buyer needs...
Article
The Mirage of Data
Understand the limitations of a data-driven approach.
Understand the limitations of a data-driven approach.
Article
Amplify Your Agile Marketing by Walking on the Moon
Giant steps are what you take Walkin' on the moon I hope my leg don't break Walkin' on the moon We could walk forever Walking on the moon We could be together Walking on, walking on the moon
Giant steps are what you take Walkin' on the moon I hope my leg don't break Walkin' on the moon We could walk forever Walking on the moon We could be together Walking on, walking on the moon
Webinar
The Transformational Power of the Market
At Pragmatic Marketing, we have taught about the power of listening to the market for more than 20 years. We have observed countless examples of how focusing on the market drives better decision making, stronger innovation and smarter teams. So why are you still buried in email, daily firefighting, and unending meetings?
At Pragmatic Marketing, we have taught about the power of listening to the market for more than 20 years. We have observed countless examples of how focusing on the market drives better decision making, stronger innovation and smarter teams. So why are you still buried in email, daily firefighting, and unending meetings?
Article
Analyze This
Three key attributes you should know about your business.
Three key attributes you should know about your business.
Article
Exploring Breakaway Leadership
In his 2011 book, Escape Velocity, Geoffrey Moore takes on the major strategy issue faced by most successful organizations with a bit of history behind them: how to escape the gravitational pull of the past in search of new sources of growth. It turns out, most of us aren’t much good at...
In his 2011 book, Escape Velocity, Geoffrey Moore takes on the major strategy issue faced by most successful organizations with a bit of history behind them: how to escape the gravitational pull of the past in search of new sources of growth. It turns out, most of us aren’t much good at...
Article
Speaking the Same Language
How Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business
How Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business
Article
Not Lost in Translation
Ten key factors for successfully translating for global audiences
Ten key factors for successfully translating for global audiences
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