Market Definition

Webinar
Reasessing Your Market Assumptions
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
Blog
Discover Scenarios Within Stories
Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.
Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.
Blog
Prepare for Global Growth in the New Issue of Pragmatic Marketer
Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.
Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.
Blog
This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco
On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed people to “seek shelter immediately” and finished with the ominous sentence, “This is not a drill.”
On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed people to “seek shelter immediately” and finished with the ominous sentence, “This is not a drill.”
Article
What Could Go Wrong? Building for the International Market
A well-known messaging app recently launched in a new international market and ran into some problems they couldn’t quite pinpoint. A subset of users was reporting something impossible: upside-down photos. The developers checked and rechecked to confirm that it was not a coding error. What they didn’t know was that a...
A well-known messaging app recently launched in a new international market and ran into some problems they couldn’t quite pinpoint. A subset of users was reporting something impossible: upside-down photos. The developers checked and rechecked to confirm that it was not a coding error. What they didn’t know was that a...
Article
Analyze This
Three key attributes you should know about your business.
Three key attributes you should know about your business.
Webinar
Is That New Market Segment Right for You?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
Article
Why Advisory Boards Matter
Customer advisory boards (CABs) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing customers while getting an insider’s view of what your target buyer needs...
Customer advisory boards (CABs) are one of the most effective methods for delving into the minds of your customers to gather insight and feedback into your current and planned offerings. You can formally engage and solicit input from existing customers while getting an insider’s view of what your target buyer needs...
Article
The Mirage of Data
Understand the limitations of a data-driven approach.
Understand the limitations of a data-driven approach.
Article
Amplify Your Agile Marketing by Walking on the Moon
Giant steps are what you take Walkin' on the moon I hope my leg don't break Walkin' on the moon We could walk forever Walking on the moon We could be together Walking on, walking on the moon
Giant steps are what you take Walkin' on the moon I hope my leg don't break Walkin' on the moon We could walk forever Walking on the moon We could be together Walking on, walking on the moon
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