Market Problems

Article
Maybe We Should Be Problem Managers
If you ask people from development, sales and marketing what product management’s responsibilities should be, chances are you’ll get three different answers. But when I talk to executives, they expect product managers to be business leaders of the product. 
If you ask people from development, sales and marketing what product management’s responsibilities should be, chances are you’ll get three different answers. But when I talk to executives, they expect product managers to be business leaders of the product. 
Webinar
Reasessing Your Market Assumptions
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
Blog
A Fantastic Example of Price Segmentation Using Distribution
Everyone who reads this blog knows that we should use price segmentation to capture more from those willing to pay more, yet still win from those only willing to pay less.  
Everyone who reads this blog knows that we should use price segmentation to capture more from those willing to pay more, yet still win from those only willing to pay less.  
Article
How to Become a Marketing Scientist
Close your eyes for a moment and transport yourself back to your grade-school or middle-school class where you were first introduced to the scientific method. I’ll wait. As I remember it, Mrs. Cain taught us about making observations, hypotheses, dependent and independent variables, putting together a lab plan, observing what happened, taking...
Close your eyes for a moment and transport yourself back to your grade-school or middle-school class where you were first introduced to the scientific method. I’ll wait. As I remember it, Mrs. Cain taught us about making observations, hypotheses, dependent and independent variables, putting together a lab plan, observing what happened, taking...
Article
How to Change Your Culture Using Market Data
I remember how excited I felt about what I’d learned after attending my first Pragmatic Institute course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer...
I remember how excited I felt about what I’d learned after attending my first Pragmatic Institute course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer...
Blog
How Personas Can Help in Product Development
In a recent Pragmatic Institute webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
In a recent Pragmatic Institute webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
Infographic
Your Product Health
The most common symptoms product professionals have.
The most common symptoms product professionals have.
Article
Ask the Experts: Do you have any tips for implementing market visits at my company?
Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that...
Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that...
Article
Selling: It Takes an Ecosystem
A solid buyer persona is like a pot of gold to a salesperson or marketer. It becomes an intelligent cheat sheet.
A solid buyer persona is like a pot of gold to a salesperson or marketer. It becomes an intelligent cheat sheet.
Article
Cultivating the Right Customers
Product management, marketing and development teams are getting more in tune with the needs of customers and potential buyers than ever before. When executed correctly, this results in better products, more successful launches and faster adoption. But while more companies are taking the time to get to know their customers, many...
Product management, marketing and development teams are getting more in tune with the needs of customers and potential buyers than ever before. When executed correctly, this results in better products, more successful launches and faster adoption. But while more companies are taking the time to get to know their customers, many...
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