Market Problems

Blog
A Fantastic Example of Price Segmentation Using Distribution
Everyone who reads this blog knows that we should use price segmentation to capture more from those willing to pay more, yet still win from those only willing to pay less.  
Everyone who reads this blog knows that we should use price segmentation to capture more from those willing to pay more, yet still win from those only willing to pay less.  
Article
How to Change Your Culture Using Market Data
I remember how excited I felt about what I’d learned after attending my first Pragmatic Marketing course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer...
I remember how excited I felt about what I’d learned after attending my first Pragmatic Marketing course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer...
Infographic
Your Product Health
The most common symptoms product professionals have.
The most common symptoms product professionals have.
Blog
How Personas Can Help in Product Development
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
Article
Ask the Experts: Do you have any tips for implementing market visits at my company?
Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that...
Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that...
Article
Selling: It Takes an Ecosystem
A solid buyer persona is like a pot of gold to a salesperson or marketer. It becomes an intelligent cheat sheet.
A solid buyer persona is like a pot of gold to a salesperson or marketer. It becomes an intelligent cheat sheet.
Article
Cultivating the Right Customers
Product management, marketing and development teams are getting more in tune with the needs of customers and potential buyers than ever before. When executed correctly, this results in better products, more successful launches and faster adoption. But while more companies are taking the time to get to know their customers, many...
Product management, marketing and development teams are getting more in tune with the needs of customers and potential buyers than ever before. When executed correctly, this results in better products, more successful launches and faster adoption. But while more companies are taking the time to get to know their customers, many...
Article
Sell More in Three Steps
If you ask the CEO of any company—it doesn’t matter how profitable it is—they’ll tell you that just about anything can go wrong when you scale a product. You may have the world’s best marketing and sales team, a built-in market and an amazing product, and still not achieve your revenue...
If you ask the CEO of any company—it doesn’t matter how profitable it is—they’ll tell you that just about anything can go wrong when you scale a product. You may have the world’s best marketing and sales team, a built-in market and an amazing product, and still not achieve your revenue...
Article
From Niche Market to Broad Appeal
Building cool technology can be the first step in creating a product that changes the world. But just because companies have the knowledge to develop a revolutionary technology doesn’t guarantee success. They may fail to understand how future customers will use their final product to solve critical problems, or even how...
Building cool technology can be the first step in creating a product that changes the world. But just because companies have the knowledge to develop a revolutionary technology doesn’t guarantee success. They may fail to understand how future customers will use their final product to solve critical problems, or even how...
Article
Great Products Solve Problems
The ability to solve someone’s problem is what makes a product great, not the number of features it offers. As Theodore Levitt, an American economist and professor at Harvard Business School, once said: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” During the design phase, many organizations...
The ability to solve someone’s problem is what makes a product great, not the number of features it offers. As Theodore Levitt, an American economist and professor at Harvard Business School, once said: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” During the design phase, many organizations...
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