Marketing Plan

Article
Where Does Product End and Brand Begin?
You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it’s not what keeps you returning to Starbucks (or to another favorite coffee shop). Given the landscape of retailers brewing and selling what essentially amounts to the same commodity, the fact that we...
You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it’s not what keeps you returning to Starbucks (or to another favorite coffee shop). Given the landscape of retailers brewing and selling what essentially amounts to the same commodity, the fact that we...
Article
Branding: The Other Half of Your Go-To-Market Journey
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. But what about the...
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. But what about the...
Webinar
Is Your Growth Plan Dead On Arrival
You put a lot of energy into creating go-to-market plans that will produce growth. But too often the plan is dead before it’s even launched. And that failure can be traced back to one unasked question: Will it work? The answer requires math.
You put a lot of energy into creating go-to-market plans that will produce growth. But too often the plan is dead before it’s even launched. And that failure can be traced back to one unasked question: Will it work? The answer requires math.
Article
5 Smarketing Metrics to Embrace and 5 to Ignore
This article highlights the key “smarketing” metrics to focus on for the next 12 to 18 months. Smarketing = sales + marketing. Mike Volpe, then vice president of marketing, and I invented the term in 2007 when we worked together at HubSpot, the world’s leading inbound marketing and sales platform. It...
This article highlights the key “smarketing” metrics to focus on for the next 12 to 18 months. Smarketing = sales + marketing. Mike Volpe, then vice president of marketing, and I invented the term in 2007 when we worked together at HubSpot, the world’s leading inbound marketing and sales platform. It...
Webinar
Lead Generation Tips You Can Implement in Minutes
Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.
Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.
Article
Surf's Up! What Surfing Can Teach Us About Navigating the Marketing Waters
Many companies underestimate the market waves they intend to surf.
Many companies underestimate the market waves they intend to surf.
Article
Ask the Experts: How do I create an effective cross functional launch team?
How do I create an effective cross functional launch team?
How do I create an effective cross functional launch team?
Article
Why Marketing Should Go Agile
Marketers should take a cue from software development to become more adaptable.
Marketers should take a cue from software development to become more adaptable.
Webinar
Humanize Your Marketing With Buyer Personas
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
Article
The 10 Commandments of Product Marketing
Add rigor and discipline to your efforts by adhering to these essentials.
Add rigor and discipline to your efforts by adhering to these essentials.
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