Marketing Plan

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Behind the Numbers
Find out how product professionals describe themselves and the skills that help them be successful.
Find out how product professionals describe themselves and the skills that help them be successful.
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Unveiling the Relationship Between Successful Products and Data
Insights-driven companies use data to build better products—and gain a competitive edge.
Insights-driven companies use data to build better products—and gain a competitive edge.
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Sharks vs Balloons
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
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Staying Ahead of the Competition with Predictive Analytics
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
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Keeping Your Secrets: Responsible Counterintelligence in Action
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
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Predictive Analytics in Action: Using Insights to Drive Success
How one company successfully harnessed the fragmented nature of smaller businesses to create conversions.
How one company successfully harnessed the fragmented nature of smaller businesses to create conversions.
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4 Shifts to Put Your Next Presentation into High Gear
The No. 1 secret to having a successful executive presentation is to KEEP. IT. SIMPLE. Nearly three-quarters of all initiatives fail, and those failures—which take both a human and economic toll—are usually attributable to a simple lack of focus.
The No. 1 secret to having a successful executive presentation is to KEEP. IT. SIMPLE. Nearly three-quarters of all initiatives fail, and those failures—which take both a human and economic toll—are usually attributable to a simple lack of focus.
Blog
Keep It Simple, Stupid
Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
Blog
5 Costly Event Marketing Mistakes to Avoid
Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness Building brand affinity Establishing and developing relationships Increasing leads Promoting products and/or improving sales Increasing the customer database Brand credibility and thought leadership Increasing ROI
Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness Building brand affinity Establishing and developing relationships Increasing leads Promoting products and/or improving sales Increasing the customer database Brand credibility and thought leadership Increasing ROI
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10 Tips for Creating Successful Product Marketing Content
By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them.
By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them.
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