Marketing Plan

Article
The Charitable Solution
How giving back can benefit your company
How giving back can benefit your company
Article
Roadmaps Aren't Just for Product Management Anymore
A product-marketing roadmap builds direction and value.
A product-marketing roadmap builds direction and value.
Article
Does Marketing Matter?
Buyer personas are rewriting the rules about ROI.
Buyer personas are rewriting the rules about ROI.
Article
Ask the Experts: When Should We Look at Introducing Product Marketing Managers into the Product Management Mix?
Pragmatic Institute answers your questions about adding product marketing management.
Pragmatic Institute answers your questions about adding product marketing management.
Article
You Need a Business Strategy, Not a Social Media Strategy
When looking at social media strategies, you might want to ask: "What is your business trying to achieve?"
When looking at social media strategies, you might want to ask: "What is your business trying to achieve?"
Article
Ten Marketing Challenges that Can Make or Break Your Business
Identify and assess your company's current marketing efforts. Rate your company with our survey and target problem areas by understanding challenges, issues and strategies.  
Identify and assess your company's current marketing efforts. Rate your company with our survey and target problem areas by understanding challenges, issues and strategies.  
Webinar
Got a Great Product? Get Over it!: Effective product marketing is not about the product. - Webinar
Webinar with Adele Revella on effective product marketing.
Webinar with Adele Revella on effective product marketing.
Webinar
The New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly - Webinar
Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.
Now that the Internet has made it easier than ever for marketers at software companies to directly communicate with consumers and target audiences, it’s imperative that they dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. On the Web, the old rules don’t apply.
Webinar
Tips for Product Launch Marketing Success - Webinar
A big product launch is coming soon. You’re tasked with creating the marketing plan. You’re agonizing over an array of tactics. Some you’ve come up with and some others in the company are recommending.
A big product launch is coming soon. You’re tasked with creating the marketing plan. You’re agonizing over an array of tactics. Some you’ve come up with and some others in the company are recommending.
Article
Goals, Readiness and Constraints: The Three Dimensions of Product Launch
Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be further from the truth. A successful product launch requires skill, experience, market knowledge, and a process.
Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be further from the truth. A successful product launch requires skill, experience, market knowledge, and a process.