Positioning

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4 Ways Retailers Are Using Machine Learning
Machine learning and artificial intelligence are changing the world as we know it. From our online search engines to the way we do healthcare, machine learning is behind the scenes reshaping how our world works. Retail is no exception; machine learning has revolutionized retail both behind the scenes are how consumers shop at their favorite stories. Here are four major ways that machine learning is currently being used in the retail industry to the fullest extent.
Machine learning and artificial intelligence are changing the world as we know it. From our online search engines to the way we do healthcare, machine learning is behind the scenes reshaping how our world works. Retail is no exception; machine learning has revolutionized retail both behind the scenes are how consumers shop at their favorite stories. Here are four major ways that machine learning is currently being used in the retail industry to the fullest extent.
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It’s All in Your Head: The Effect of Cognitive Bias on Our Decisions and Our Products
Learn to identify and mitigate the ways our brain skews our (and our customers’) thinking.
Learn to identify and mitigate the ways our brain skews our (and our customers’) thinking.
Blog
Types of Data Needed for a Successful Win/Loss Analysis
A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results. It’s essential to incorporate both quantitative data and qualitative data into your analysis. Let’s dive into the best practices for conducting a successful win/loss analysis.
A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results. It’s essential to incorporate both quantitative data and qualitative data into your analysis. Let’s dive into the best practices for conducting a successful win/loss analysis.
Blog
Three Steps to Implement Change
Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
Blog
The Amazon Effect: Dynamic Pricing Done Right
It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, they managed to out-sell and out-perform former giants like Toys “R” Us, Barnes & Noble and even Macy’s—many of which were previously considered untouchable before Amazon came through and turned their respectable markets upside-down.
It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, they managed to out-sell and out-perform former giants like Toys “R” Us, Barnes & Noble and even Macy’s—many of which were previously considered untouchable before Amazon came through and turned their respectable markets upside-down.
Blog
When to Launch? That’s the Question
The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?”
The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?”
Blog
Pricing Lessons from Sea World
An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating.
An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating.
Blog
Starbucks Price Increases: Are They Leading or Signaling?
Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal.
Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal.
Blog
The Ultimate Guide to Positioning
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. You hope it creates more awareness, helps drive qualified leads and shortens the purchasing decision. But too often, it doesn’t support any of those desired outcomes.
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. You hope it creates more awareness, helps drive qualified leads and shortens the purchasing decision. But too often, it doesn’t support any of those desired outcomes.
Blog
Who Should Own Product Positioning?
Who should own product positioning? Product or marketing? Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves.  Whenever I work with a new team, I always begin with roles and responsibilities. Who owns what? Lately I’ve been...
Who should own product positioning? Product or marketing? Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves.  Whenever I work with a new team, I always begin with roles and responsibilities. Who owns what? Lately I’ve been...
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