Product Portfolio

Article
Growing Pains: The Challenges of Scaling a Business
I recently heard a big-company CEO define the problem of business scale as “the proliferation of a thousand tiny flowers that don’t grow bigger over time.” Seemingly great new products may get early market traction, but never become significant revenue producers even though the company has a large and loyal customer...
I recently heard a big-company CEO define the problem of business scale as “the proliferation of a thousand tiny flowers that don’t grow bigger over time.” Seemingly great new products may get early market traction, but never become significant revenue producers even though the company has a large and loyal customer...
Webinar
Horizon Planning: A Proven Strategy For Managing Your Product Portfolio For the Near and Long Term
How do you balance the need to keep your current products competitive while also investing in your company’s future? And what’s the best way to align your resources, metrics and talent to ensure long-term portfolio viability? You’ll discover how companies are using Horizon Planning to answer these questions. Whether your portfolio consists...
How do you balance the need to keep your current products competitive while also investing in your company’s future? And what’s the best way to align your resources, metrics and talent to ensure long-term portfolio viability? You’ll discover how companies are using Horizon Planning to answer these questions. Whether your portfolio consists...
Article
A Guide to Surviving the Product Zombie Apocalypse
Look around: It’s a desolate wasteland. Zombies walk the earth, slowly, relentlessly. They are hungry and they don’t discriminate. Before they turn on you and eat you alive, it’s time to blow them away and send them to their final rest.
Look around: It’s a desolate wasteland. Zombies walk the earth, slowly, relentlessly. They are hungry and they don’t discriminate. Before they turn on you and eat you alive, it’s time to blow them away and send them to their final rest.
Magazine
The Groundhog Day Issue
Lessons of the groundhog: Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in this issue of Pragmatic Marketer.
Lessons of the groundhog: Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in this issue of Pragmatic Marketer.
Article
Practical Portfolio Management
Many product teams and companies fly blind when it comes to managing and making resource decisions about existing and new products.
Many product teams and companies fly blind when it comes to managing and making resource decisions about existing and new products.
Webinar
The Practical Side of Portfolio Management
This webinar will show you practical tools and techniques you can use for successful product portfolio management.
This webinar will show you practical tools and techniques you can use for successful product portfolio management.
Article
Breaking Through Boundaries
Key considerations for international expansion of your product
Key considerations for international expansion of your product
Article
End of Life: Retiring a Product
Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time?
Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time?
Article
Multiple Products, Multiple Product Managers
When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers.
When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers.
Article
Product Management and Services
Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract.
Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract.