Product Profitability

Article
ROI Calculations: Taming the Mythical Beast
Does this scene sound familiar? A product gets the green light, management pins high hopes on it, the CEO talks to the media and sales starts taking orders. Then suddenly, your boss wakes up and realizes that the ROI calculation hasn’t been updated—or worse, it is non-existent.
Does this scene sound familiar? A product gets the green light, management pins high hopes on it, the CEO talks to the media and sales starts taking orders. Then suddenly, your boss wakes up and realizes that the ROI calculation hasn’t been updated—or worse, it is non-existent.
Article
Where’s My Data?
In their seminal article on product management, Good Product Manager, Bad Product Manager, Ben Horowitz and David Weiden argue that product managers should be top-level leaders who set the vision and are ultimately accountable for their product’s success or failure. In essence, they should be CEOs of their products. Almost 20...
In their seminal article on product management, Good Product Manager, Bad Product Manager, Ben Horowitz and David Weiden argue that product managers should be top-level leaders who set the vision and are ultimately accountable for their product’s success or failure. In essence, they should be CEOs of their products. Almost 20...
Article
Building an Online Community to Increase Revenue
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
Article
15 Product Management Metrics You Should Know
The world is more data-driven than ever. And although data has an impact on most jobs, it is amplified for product teams, especially at SaaS companies. Product professionals there have never been more challenged, or rewarded, if they get the role and the product right. So, how do you help your software...
The world is more data-driven than ever. And although data has an impact on most jobs, it is amplified for product teams, especially at SaaS companies. Product professionals there have never been more challenged, or rewarded, if they get the role and the product right. So, how do you help your software...
Article
Better Metrics for New Products
With so many new analytics tools available, it’s common to have a firehose of data and metrics available soon after your product launches. But the real challenge is determining which few metrics to focus on, and the soonerthe better. By defining the right metrics early in the validation and development cycle, well...
With so many new analytics tools available, it’s common to have a firehose of data and metrics available soon after your product launches. But the real challenge is determining which few metrics to focus on, and the soonerthe better. By defining the right metrics early in the validation and development cycle, well...
Webinar
How To Rapidly Reduce Your Risk of Product Failure
What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table. In this month’s Pragmatic Marketing webinar, Ascest founder and lead consultant Peter...
What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table. In this month’s Pragmatic Marketing webinar, Ascest founder and lead consultant Peter...
Webinar
Delight Your Customers While You Turn a Profit
Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?   In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your...
Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?   In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your...
Article
How to Price Saas Products
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Article
Pricing and the Prisoner's Dilemma
Competitive pricing is a complex topic that’s important to most businesses. Do you want to cooperate or compete? One of the best illustrations of this dynamic—the prisoner’s dilemma—originated in game theory and will help you understand the circumstances behind each option. First, it is illegal to collude with your competition to keep prices...
Competitive pricing is a complex topic that’s important to most businesses. Do you want to cooperate or compete? One of the best illustrations of this dynamic—the prisoner’s dilemma—originated in game theory and will help you understand the circumstances behind each option. First, it is illegal to collude with your competition to keep prices...
 
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