Product Profitability

Blog
This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco
On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed people to “seek shelter immediately” and finished with the ominous sentence, “This is not a drill.”
On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed people to “seek shelter immediately” and finished with the ominous sentence, “This is not a drill.”
Article
A Product Manager’s Worst Nightmare
Imagine that the product you’ve been working on for months or years implodes on its first day of life—product management’s worst nightmare. Unfortunately, this story happens too often in the software world. Here’s what you can do to prevent it.
Imagine that the product you’ve been working on for months or years implodes on its first day of life—product management’s worst nightmare. Unfortunately, this story happens too often in the software world. Here’s what you can do to prevent it.
Article
Where’s My Data?
In their seminal article on product management, Good Product Manager, Bad Product Manager, Ben Horowitz and David Weiden argue that product managers should be top-level leaders who set the vision and are ultimately accountable for their product’s success or failure. In essence, they should be CEOs of their products. Almost 20...
In their seminal article on product management, Good Product Manager, Bad Product Manager, Ben Horowitz and David Weiden argue that product managers should be top-level leaders who set the vision and are ultimately accountable for their product’s success or failure. In essence, they should be CEOs of their products. Almost 20...
Article
Building an Online Community to Increase Revenue
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
As educational requirements change, concerns about workplace readiness and global competitiveness have led to a greater focus on student success through personalized learning. Increasingly, teachers are held responsible for learning outcomes and curriculum decisions. They must ensure every student makes adequate yearly progress and tailor learning paths for individual students based...
Webinar
How To Rapidly Reduce Your Risk of Product Failure
What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table. In this month’s Pragmatic Marketing webinar, Ascest founder and lead consultant Peter...
What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table. In this month’s Pragmatic Marketing webinar, Ascest founder and lead consultant Peter...
Webinar
Delight Your Customers While You Turn a Profit
Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?   In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your...
Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?   In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your...
Article
How to Price Saas Products
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams.
Article
Pricing and the Prisoner's Dilemma
Competitive pricing is a complex topic that’s important to most businesses. Do you want to cooperate or compete? One of the best illustrations of this dynamic—the prisoner’s dilemma—originated in game theory and will help you understand the circumstances behind each option. First, it is illegal to collude with your competition to keep prices...
Competitive pricing is a complex topic that’s important to most businesses. Do you want to cooperate or compete? One of the best illustrations of this dynamic—the prisoner’s dilemma—originated in game theory and will help you understand the circumstances behind each option. First, it is illegal to collude with your competition to keep prices...
 
Article
Sunsetting a Product
I think product management is the most fun job in the world. You get to be strategic and tactical; lead and follow; listen and be heard.
I think product management is the most fun job in the world. You get to be strategic and tactical; lead and follow; listen and be heard.
Next