Programs

Article
Pitch to Win: How to Get Funding (or Approval) to Build Your Great Idea
Pitching investors requires more than a great idea. Whether you want seed funding for your startup or budget allocation inside a large corporation, you’ll need to go beyond the technology. Each scenario has unique risks and rewards, but solid preparation will put you on the winning track. Where to Begin? First, understand what...
Pitching investors requires more than a great idea. Whether you want seed funding for your startup or budget allocation inside a large corporation, you’ll need to go beyond the technology. Each scenario has unique risks and rewards, but solid preparation will put you on the winning track. Where to Begin? First, understand what...
Article
How We Run Our Conference Like a Product
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
Article
Begin Your Revenue Marketing Journey
What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? In a nutshell: accountability. Ask yourself these two questions: Do you currently have any kind of revenue accountability? And if you don’t have revenue accountability today, will you be...
What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? In a nutshell: accountability. Ask yourself these two questions: Do you currently have any kind of revenue accountability? And if you don’t have revenue accountability today, will you be...
Article
Rise Above the Competition with Social Intelligence
Despite my professional involvement in online marketing for over a decade, it was not until 2008 that I fully recognized social media was here to stay and would disrupt our existing media landscape. In 2008, I was captivated by how the Obama campaign changed the rules of running a modern political campaign.
Despite my professional involvement in online marketing for over a decade, it was not until 2008 that I fully recognized social media was here to stay and would disrupt our existing media landscape. In 2008, I was captivated by how the Obama campaign changed the rules of running a modern political campaign.
Article
6 Steps to Establish Product-Market Fit
The CEO of Quirky—a platform that allows users to vote on inventions to crowdsource—stepped down last year because his company burned through its venture capital and couldn’t persuade investors to re-up. While the idea of a crowdsourced inventors’ marketplace sounded great, and initial returns were promising, after the smoke cleared, the...
The CEO of Quirky—a platform that allows users to vote on inventions to crowdsource—stepped down last year because his company burned through its venture capital and couldn’t persuade investors to re-up. While the idea of a crowdsourced inventors’ marketplace sounded great, and initial returns were promising, after the smoke cleared, the...
Article
Organically Growing Social Media Communities
It’s no secret that social media has become a crowded space. With advertisements always popping up in our news feeds, major brands competing for our attention and what seems like endless posts from over-sharing social media “friends,” it seems as if there’s practically no space left for anything meaningful. Yet in order...
It’s no secret that social media has become a crowded space. With advertisements always popping up in our news feeds, major brands competing for our attention and what seems like endless posts from over-sharing social media “friends,” it seems as if there’s practically no space left for anything meaningful. Yet in order...
Article
Five Myths of Inbound Marketing
When inbound marketing goes out of bounds
When inbound marketing goes out of bounds
Article
Engaging the Socialsphere
Four Best Practices for Going Social
Four Best Practices for Going Social