Referrals & References

Article
How to Measure Your Customer Advisory Board Program ROI
Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of marketing, CAB ROI requires incorporating a mix of hard and soft dollar amounts to explain and justify the program to your senior management team. But while it can be an...
Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of marketing, CAB ROI requires incorporating a mix of hard and soft dollar amounts to explain and justify the program to your senior management team. But while it can be an...
Article
Give Buyers What They Want: How B2B Companies Can Use Online Reviews to Get Ahead
In the last two years, business technology buyers have increasingly adopted consumer-like behavior as they evaluate products. They now complete more than half of their evaluation process before contacting sales, and they seek opinions from other users ahead of vendors and analysts. In fact, two-thirds search online for peer reviews or testimonials,...
In the last two years, business technology buyers have increasingly adopted consumer-like behavior as they evaluate products. They now complete more than half of their evaluation process before contacting sales, and they seek opinions from other users ahead of vendors and analysts. In fact, two-thirds search online for peer reviews or testimonials,...
Article
Building Better Customer Reference Programs
Evaluate, build and recruit for customer reference program success.
Evaluate, build and recruit for customer reference program success.
Article
Transitioning from Services into Product Management
Many product managers transfer into product management from the consulting, customer, or professional services unit within the same company. Over the years, I have observed dozens of people who made this transition—some successfully, and some not.
Many product managers transfer into product management from the consulting, customer, or professional services unit within the same company. Over the years, I have observed dozens of people who made this transition—some successfully, and some not.
Webinar
Five Keys to Increasing Customer Satisfaction - Webinar
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, Vice President of Client Services at Vovici
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, Vice President of Client Services at Vovici
Article
Seven Ways to Acquire and Retain Customer References
Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a challenging and time-consuming job.
Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a challenging and time-consuming job.
Article
Running Customer Advisory Boards
A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and company direction. 
A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and company direction. 
Article
Win/Loss Analysis Checklist for Product Managers
So, now that you are conducting win/loss analysis, what is the next step? Use this handy checklist and you will be on your way to performing effective win/loss analysis.
So, now that you are conducting win/loss analysis, what is the next step? Use this handy checklist and you will be on your way to performing effective win/loss analysis.