Requirements

Article
Prioritize Product Delivery with the 5 Queues
There are two approaches to delivering work to your product team: push and pull. In many organizations, product management and executives are pushing more and more requests to developers. In practical terms, that means product management builds long backlogs of prioritized requirements. They group them into themes or releases and send developers...
There are two approaches to delivering work to your product team: push and pull. In many organizations, product management and executives are pushing more and more requests to developers. In practical terms, that means product management builds long backlogs of prioritized requirements. They group them into themes or releases and send developers...
Article
The ABCs of UX and Design
In today’s product world, it’s practically impossible not to be aware of terms like UX, lean, agile, scrum, MVP, user research and design thinking. This is because products of all stripes increasingly rely on software to enable customers to configure and operate them. And often, this software comes in the form...
In today’s product world, it’s practically impossible not to be aware of terms like UX, lean, agile, scrum, MVP, user research and design thinking. This is because products of all stripes increasingly rely on software to enable customers to configure and operate them. And often, this software comes in the form...
Article
You Attended Pragmatic Marketing Training, What’s Next?
After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent consultant. I now assist companies who need help with their product strategy, who need better organizational alignment or generally want to become more market-driven. Over the past year, I have had the privilege to work...
After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent consultant. I now assist companies who need help with their product strategy, who need better organizational alignment or generally want to become more market-driven. Over the past year, I have had the privilege to work...
Article
Getting Back to the Roots of Agile
Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog,...
Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog,...
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How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed...
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed...
Article
What is a Customer Need?
Successful innovations must solve market problems and to do that you must understand your customer need.
Successful innovations must solve market problems and to do that you must understand your customer need.
Article
Getting Ahead of the Competition with UX
Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Designing and butilding a great product is a lot like hockey. You need to know the strengths of your team, understand the bench strength and be...
Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Designing and butilding a great product is a lot like hockey. You need to know the strengths of your team, understand the bench strength and be...
Article
UX: A Critical Part of Your Product Team
Distinguish your product from the competition to secure a loyal customer base.
Distinguish your product from the competition to secure a loyal customer base.
Article
Product Backlog Flows
There are plenty of discussions in the agile community about how agile teams work and develop over time. Often neglected or poorly understood is how that work makes its way from the customer to the team. Below is a blueprint for creating an effective and efficient flow of work. I’ve included...
There are plenty of discussions in the agile community about how agile teams work and develop over time. Often neglected or poorly understood is how that work makes its way from the customer to the team. Below is a blueprint for creating an effective and efficient flow of work. I’ve included...
Article
Product Ownership: From Roadmaps to Backlogs
Who owns the product? For a long time, most technology firms delivered products in a waterfall method, a fairly straightforward way to define, build, test and deliver products. Product management, development and product marketing roles and titles were clearly defined and ownership was fairly clearly understood.  But as the majority of development...
Who owns the product? For a long time, most technology firms delivered products in a waterfall method, a fairly straightforward way to define, build, test and deliver products. Product management, development and product marketing roles and titles were clearly defined and ownership was fairly clearly understood.  But as the majority of development...
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