Requirements

Blog
7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE
Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration.However, sometimes the results are the opposite. Typically, this is the plight of a team that isn't dialed into its market. This may be due to more of an organizational issue rather than a product team problem. Your organization may not be market driven. If not, no worries. Pragmatic Training can help your team become market driven.
Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration.However, sometimes the results are the opposite. Typically, this is the plight of a team that isn't dialed into its market. This may be due to more of an organizational issue rather than a product team problem. Your organization may not be market driven. If not, no worries. Pragmatic Training can help your team become market driven.
Article
Context is King: Data-Driven Customer Engagement
Microsoft introduced Clippit—a character known infamously among its users as “Clippy”—in 1996, not long before the 100th birthday of the paper clip. This intelligent-user interface was the best-known iteration of Microsoft Office Assistant. Clippy hung in there until 2002 and finally vanished from the Office suite for good in 2007, but...
Microsoft introduced Clippit—a character known infamously among its users as “Clippy”—in 1996, not long before the 100th birthday of the paper clip. This intelligent-user interface was the best-known iteration of Microsoft Office Assistant. Clippy hung in there until 2002 and finally vanished from the Office suite for good in 2007, but...
Blog
Discover Scenarios Within Stories
Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.
Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.
Webinar
The Key to Building Better Products
It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great?
It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great?
Blog
This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco
On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed people to “seek shelter immediately” and finished with the ominous sentence, “This is not a drill.”
On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed people to “seek shelter immediately” and finished with the ominous sentence, “This is not a drill.”
Article
Prioritize Product Delivery with the 5 Queues
There are two approaches to delivering work to your product team: push and pull. In many organizations, product management and executives are pushing more and more requests to developers. In practical terms, that means product management builds long backlogs of prioritized requirements. They group them into themes or releases and send developers...
There are two approaches to delivering work to your product team: push and pull. In many organizations, product management and executives are pushing more and more requests to developers. In practical terms, that means product management builds long backlogs of prioritized requirements. They group them into themes or releases and send developers...
Article
The ABCs of UX and Design
In today’s product world, it’s practically impossible not to be aware of terms like UX, lean, agile, scrum, MVP, user research and design thinking. This is because products of all stripes increasingly rely on software to enable customers to configure and operate them. And often, this software comes in the form...
In today’s product world, it’s practically impossible not to be aware of terms like UX, lean, agile, scrum, MVP, user research and design thinking. This is because products of all stripes increasingly rely on software to enable customers to configure and operate them. And often, this software comes in the form...
Article
You Attended Pragmatic Marketing Training, What’s Next?
After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent consultant. I now assist companies who need help with their product strategy, who need better organizational alignment or generally want to become more market-driven. Over the past year, I have had the privilege to work...
After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent consultant. I now assist companies who need help with their product strategy, who need better organizational alignment or generally want to become more market-driven. Over the past year, I have had the privilege to work...
Article
Getting Back to the Roots of Agile
Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog,...
Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog,...
Webinar
How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed...
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed...
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