Sales Tools

Article
How We Run Our Conference Like a Product
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
Blog
Gaining Competitive Advantage Through Upreaching
Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.
Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.
Webinar
Peer-to-Peer Sales, the Next Frontier?
Consider this: The average buyer gets 100+ emails a day, opens just 23 percent and only clicks on 2 percent. In addition, 75 percent of B2B buyers wish vendors would put a lid on the fluffy sales-speak that's frequently found in marketing content. Now consider that the average B2B buying committee consists of eight people, all with differing opinions and objectives, and it's no wonder B2B buyers are looking for ways to cut through the chaos.
Consider this: The average buyer gets 100+ emails a day, opens just 23 percent and only clicks on 2 percent. In addition, 75 percent of B2B buyers wish vendors would put a lid on the fluffy sales-speak that's frequently found in marketing content. Now consider that the average B2B buying committee consists of eight people, all with differing opinions and objectives, and it's no wonder B2B buyers are looking for ways to cut through the chaos.
Webinar
Transform Your Customer Relationships Using the Right Sales Collateral
Find out how to develop the right content for the right audience. 
Find out how to develop the right content for the right audience. 
Article
Make the Most of Your Webinars
Webinars have become an important sales acceleration tool in the B2B marketing world.
Webinars have become an important sales acceleration tool in the B2B marketing world.
Article
Take the Guesswork Out of Content Creation
A content standards guide is the key to optimal content.  
A content standards guide is the key to optimal content.  
Article
Confessions of a Sales Guy
An insider's look at how product management can work more effectively with sales.
An insider's look at how product management can work more effectively with sales.
Article
Presentation Tip: Using Screen Notes
A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.
A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.
Webinar with Peter Cohan
Article
The Myth of the Two-Page White Paper
I am often asked to recommend an optimal length for a white paper. To answer this question, comparing white papers to other forms of business and technical communication provides some insights.  
I am often asked to recommend an optimal length for a white paper. To answer this question, comparing white papers to other forms of business and technical communication provides some insights.  
  • 1
  • 2
Next