"Special" Calls

Webinar
How to Give Demos That Win New Business
A great product demo moves a sales opportunity forward and can even close the deal. Unfortunately, most product demos are so inept that they actually drive customers away.   In this webinar, author/blogger/pundit Geoffrey James—who has observed (and personally given) hundreds of product demos—explored real-life examples to explain: Why product demos aren't...
A great product demo moves a sales opportunity forward and can even close the deal. Unfortunately, most product demos are so inept that they actually drive customers away.   In this webinar, author/blogger/pundit Geoffrey James—who has observed (and personally given) hundreds of product demos—explored real-life examples to explain: Why product demos aren't...
Article
How to Turn Sales Engineers Into Your Biggest Fans
Here are some tips not only for a successful. working relationship, but also the fundamental activities that will turn SEs into the PM's biggest fans.
Here are some tips not only for a successful. working relationship, but also the fundamental activities that will turn SEs into the PM's biggest fans.
Webinar with Peter Cohan
Article
Marketing and Sales Materials: Business First
Creating business oriented collateral and sales tools that successfully convince executives and non- technical managers to make a purchase.
Creating business oriented collateral and sales tools that successfully convince executives and non- technical managers to make a purchase.
Article
The Role of Sales Engineer in Technical Sales
Sales engineers play a critical role in technology companies. Review the functions of the sales engineer's job and the problems they face in high-tech firms.
Sales engineers play a critical role in technology companies. Review the functions of the sales engineer's job and the problems they face in high-tech firms.