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Gaining Competitive Advantage Through Upreaching
Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.
Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.
Article
Getting Back to the Roots of Agile
Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog,...
Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog,...
Webinar
How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed...
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed...
Article
A Practitioner's Guide to Product Message Maps
Indulge me for a minute. Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Do they match? Are...
Indulge me for a minute. Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Do they match? Are...
Article
Roadmapping Your Way to Internal Transparency
A few years ago, a handful of coworkers and I represented our company at a tech job fair. The company made sure we were a diverse crew of developers, recruiters, designers and me—the product manager—so that we would look like a strong, growing company.
A few years ago, a handful of coworkers and I represented our company at a tech job fair. The company made sure we were a diverse crew of developers, recruiters, designers and me—the product manager—so that we would look like a strong, growing company.
Article
Kapost: Lessons Learned From 3 Key Failures
Recently, I came across a greeting card with lovely cursive letters on the front, surrounded by drawings of blossoming flowers. It said, “The secret to happiness is low expectations.” I laughed, particularly since I found it in the wedding card section. But it also got me thinking about the marketing profession. Today’s...
Recently, I came across a greeting card with lovely cursive letters on the front, surrounded by drawings of blossoming flowers. It said, “The secret to happiness is low expectations.” I laughed, particularly since I found it in the wedding card section. But it also got me thinking about the marketing profession. Today’s...
Webinar
How Thought Leadership Can Elevate Your Products and Career
Are you simply managing features, or are you leading the vision for your product?
Are you simply managing features, or are you leading the vision for your product?
Article
A Product Manager’s Worst Nightmare
Imagine that the product you’ve been working on for months or years implodes on its first day of life—product management’s worst nightmare. Unfortunately, this story happens too often in the software world. Here’s what you can do to prevent it.
Imagine that the product you’ve been working on for months or years implodes on its first day of life—product management’s worst nightmare. Unfortunately, this story happens too often in the software world. Here’s what you can do to prevent it.
Article
21 Tips for Leading Product Teams
These 21 tips will help you lead, whether you’re heading up a department or a cross-functional product-launch team.
These 21 tips will help you lead, whether you’re heading up a department or a cross-functional product-launch team.
Article
The Surprising Truth About What Motivates Us
In the spring of 2009, as the world economy was reeling from a once-in-a-generation crisis and the financial shenanigans that stoked it, a few Harvard Business School students glanced in the mirror and wondered if they were the problem. The people they’d aspired to be—financiers and corporate dealmakers—weren’t, it turned out,...
In the spring of 2009, as the world economy was reeling from a once-in-a-generation crisis and the financial shenanigans that stoked it, a few Harvard Business School students glanced in the mirror and wondered if they were the problem. The people they’d aspired to be—financiers and corporate dealmakers—weren’t, it turned out,...
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