Use Scenarios

Article
The ABCs of UX and Design
In today’s product world, it’s practically impossible not to be aware of terms like UX, lean, agile, scrum, MVP, user research and design thinking. This is because products of all stripes increasingly rely on software to enable customers to configure and operate them. And often, this software comes in the form...
In today’s product world, it’s practically impossible not to be aware of terms like UX, lean, agile, scrum, MVP, user research and design thinking. This is because products of all stripes increasingly rely on software to enable customers to configure and operate them. And often, this software comes in the form...
Article
What is a Customer Need?
Successful innovations must solve market problems and to do that you must understand your customer need.
Successful innovations must solve market problems and to do that you must understand your customer need.
Webinar
How Betas Can Give Your Product a Competitive Edge That Sets You Apart
When you gather customer feedback about your product during the beta phase, you improve your product validation, your...
When you gather customer feedback about your product during the beta phase, you improve your product validation, your...
Article
How Spilt Coffee Created a Billion-Dollar Mop
You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. You might also be surprised to hear that the basic concept of this thing I love to...
You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. You might also be surprised to hear that the basic concept of this thing I love to...
Webinar
How To Rapidly Reduce Your Risk of Product Failure
What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table. In this month’s Pragmatic Marketing webinar, Ascest founder and lead consultant Peter...
What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table. In this month’s Pragmatic Marketing webinar, Ascest founder and lead consultant Peter...
Article
Improve UX with In-App Guides
How do you effectively announce new features and teach people to use your software in a world of diminishing attention spans, unread emails and fewer manuals? It’s challenging work to deliver compelling user experiences that ensure users get the maximum value from your software. One way to remedy this to use in-app...
How do you effectively announce new features and teach people to use your software in a world of diminishing attention spans, unread emails and fewer manuals? It’s challenging work to deliver compelling user experiences that ensure users get the maximum value from your software. One way to remedy this to use in-app...
Article
Some Assembly Required
Tackle the three most feared words in product management and marketing.
Tackle the three most feared words in product management and marketing.
Article
Top 10 Tools to Measure User Experience
The one fundamental truth vital to web product development success is to know the mind of the user. Why?
The one fundamental truth vital to web product development success is to know the mind of the user. Why?
Article
Product Design: Bridging the Gap Between Product Management & Development
Product Design is the bridge between Product Management and Product Development.
Product Design is the bridge between Product Management and Product Development.