User Personas

Blog
How Personas Can Help in Product Development
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your...
Article
Lessons Learned from 100+ Hours of Persona Interviews
I do a lot of persona interviews. I interview clients and people on behalf of clients. I conduct interviews with customers, buyers and internal teams. Name any job title in the technology industry and I’ve probably interviewed someone in that position. Our team uses these interviews as a basis for getting an...
I do a lot of persona interviews. I interview clients and people on behalf of clients. I conduct interviews with customers, buyers and internal teams. Name any job title in the technology industry and I’ve probably interviewed someone in that position. Our team uses these interviews as a basis for getting an...
Article
How User Personas Bring Teams Together
What people want is to get their job done. It’s not the product they need the most, they need results. I am not saying that the product is not important, I am a product owner, after all. It’s just not the most important thing. Going even further, I’d say that understanding what people really need is the tricky bit; building the product is easy.
What people want is to get their job done. It’s not the product they need the most, they need results. I am not saying that the product is not important, I am a product owner, after all. It’s just not the most important thing. Going even further, I’d say that understanding what people really need is the tricky bit; building the product is easy.
Article
Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics.
Personas are more than personality profiles filled with statistics and demographics.
Article
Personas: The Journey
It’s not so much about how much it costs, it’s about how it costs,” says Eddie, a CIO for a medium-sized IT group. Eddie has a large corner office with bay windows overlooking the campus. Every surface of his office—the desk, credenza, even the window sills—is covered with case studies, product...
It’s not so much about how much it costs, it’s about how it costs,” says Eddie, a CIO for a medium-sized IT group. Eddie has a large corner office with bay windows overlooking the campus. Every surface of his office—the desk, credenza, even the window sills—is covered with case studies, product...
Article
Do all Customer Voices Carry Equal Weight?
To have a strong understanding of your personas, you must talk to your customers.
To have a strong understanding of your personas, you must talk to your customers.
Webinar
Humanize Your Marketing With Buyer Personas
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
Article
Get to the Data
Conduct Market Visits that Collect More than Opinions.
Conduct Market Visits that Collect More than Opinions.
Article
My Boss Told Me to Get the Voice of the Customer, Now What?
Make sure the questions you’re asking fit your level of innovation.
Make sure the questions you’re asking fit your level of innovation.
Article
Buyer and User Personas
How to develop clarity about the ideal buyer and user.
How to develop clarity about the ideal buyer and user.
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