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Mapping Your Sales Tools to the Customer Journey

Mapping Your Sales Tools to the Customer Journey

By Rod Griffith August 15, 2018

My young niece once asked me, “Is a dandelion a flower or a weed?” Honestly, I was stumped. While I’m hardly a horticultural expert, I recognize that the dandelion has some attributes of a flower—including bright, colorful petals. But dandelions also behave like weeds, springing up all over our yards...
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