What the Heck Is Sales Readiness Anyway?
I remember it like it was yesterday. The sales rep stood outside an imposing office building in Nor…
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Does an Increase in Awareness Really Increase Revenue?
July 25, 2011
When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.Recent Articles
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How to Implement a Win/Loss Program
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Executive Buy-In: Your Key to Success
Congratulations! You’ve attended some or all of the Pragmatic Marketing courses, passed the c…
Context is King: Data-Driven Customer Engagement
Microsoft introduced Clippit—a character known infamously among its users as “Clippy&r…
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