The Pragmatic Marketer Volume 7 Issue 2
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In this Issue:
End Boring Marketing Now
Creating a World Wide Rave, in which other people help to tell your story, is a way to drive action. You can create the triggers that get millions of people to tell your stories and spread your ideas. But first, you've got to lose control.
- Book Review: World Wide Rave by David Meerman Scott
How to Turn Sales Engineers into Your Biggest Fans
Here are some tips not only for a successful. working relationship, but also the fundamental activities that will turn Sales Engineers into the Product Manager's biggest fans.
Goals, Readiness and Constraints: The Three Dimensions of Product Launch
Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be farther from the truth. A successful product launch requires skill, experience, market knowledge, and a process.
I Know Nothing about Product Naming (but that Doesn’t Stop Me from Doing It!)
As a marketer for a new product, naming is something you may have to do even though you know nothing about it. There isn't a magic formula for creating a good product name, but a well-considered, rational process for picking the least awful name out of all of the possible awful names out there is better than anyone's gut feel - and, frankly, the best you can do.
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