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Does an Increase in Awareness Really Increase Revenue?

Does an Increase in Awareness Really Increase Revenue?

By Dave Daniels July 25, 2011

When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.
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