Featured Article

How to Change Your Culture Using Market Data

How to Change Your Culture Using Market Data

By Stacey Weber July 18, 2017

I remember how excited I felt about what I’d learned after attending my first Pragmatic Marketing course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer...
Read More

Recent Articles

Think Like a Military Officer to Grow Revenues

One night in December 2015, a 110-foot Coast Guard patrol boat was 150 miles off the coast of Mexic…
Read More

You Attended Pragmatic Marketing Training, What’s Next?

After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent con…
Read More

Why the Product Team Must Own Pricing

Who should own pricing? When I ask students this question, it almost always evokes emotion. Some pe…
Read More

Where Does Product End and Brand Begin?

You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it&r…
Read More

Branding Yourself as a Product

A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth.…
Read More

10 Tips for Getting to Know Your Buyers and Users

In this world where smart + connected is becoming the new ordinary, our job is to understand how pe…
Read More

Getting Back to the Roots of Agile

Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed …
Read More

Branding and Lead Generation: Battle or Balancing Act?

It seems there is a never-ending competition for customer mindshare. We all want prospective custom…
Read More

Is the Product Manager CEO of the Product?

When someone calls the product manager CEO of the product, what does that mean? And is it a helpful…
Read More

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.