Featured Article

Does an Increase in Awareness Really Increase Revenue?

Does an Increase in Awareness Really Increase Revenue?

By Dave Daniels July 25, 2011

When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.
Read More

Recent Articles

Q&A: Bogomil Balkansky

Q&A With Bogomil Balkansky, Vice President, Cloud Recruiting Solutions, Google   How did …
Read More

A Market-Driven Approach to Growth

Since its inception in the late 1960s, Veda became the authoritative credit-reference provider for…
Read More

Product Launch as a Key Business Process

The Emergence of Launch Practices A decade ago, the practice of product launch was not even recogni…
Read More

Boost Enterprise Sales With Leads From Product Trials

A majority of SaaS companies that I have built products for have brought their products to market wi…
Read More

Sample Product Marketing Manager Job Description

As a product marketing manager, you are responsible for making your products “fly-off the shel…
Read More

Sample Product Manager Job Description

As product manager, you are the consummate team player, adept at managing relationships, collaborati…
Read More

Why China Matters More Than Ever

In the digital age, global expansion is more important than ever. And it’s a core requirement…
Read More

Global Expansion: Embrace the Differences

I have had the good fortune to travel all over the world for both business and pleasure. Whenever …
Read More

How to Scale Agile: Simple Ideas for a Complex Problem

Most organizations want to improve their agility to be more responsive to customer and market chan…
Read More
Previous Next

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.