Featured Article

What Could Go Wrong? Building for the International Market

What Could Go Wrong? Building for the International Market

By Ronald Cummings-John September 6, 2017

A well-known messaging app recently launched in a new international market and ran into some problems they couldn’t quite pinpoint. A subset of users was reporting something impossible: upside-down photos. The developers checked and rechecked to confirm that it was not a coding error. What they didn’t know was that a...
Read More

Recent Articles

Go Soft: How to Get Ahead in Product Management

At the beginning of my career, I didn’t know what product management was. I worked in sales a…
Read More

The Myth of the Impersonal Buyer

“Get out of the water! Now!” The cry came from a concerned father sitting on a blanket …
Read More

Some Surprising Ways Mobile Makes Us Feel Closer

When I started working at Facebook, I remember being surprised by a sense of absolute urgency. The …
Read More

Great Expectations: What Should You Expect From Your Product Team?

As an executive, you know that product teams are essential to the business. You rely on them for st…
Read More

Qualitative Win/Loss in Action

Before joining Pragmatic Marketing, I inherited a win/loss program run by the enterprise sales team…
Read More

How to Become a Marketing Scientist

Close your eyes for a moment and transport yourself back to your grade-school or middle-school clas…
Read More

We've Got Users, So Why Talk to the Market?

Raise your hand if you've ever heard someone who works for a giant company say, "It still feels lik…
Read More

Mapping Workflows: A Common-Sense Approach to Product Planning

As product managers, we handle information at many different levels across many different contexts.…
Read More

Growing Pains: The Challenges of Scaling a Business

I recently heard a big-company CEO define the problem of business scale as “the proliferation…
Read More
Previous Next

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.