Featured Article

9 Scrum Metrics to Keep Your Team on Track

9 Scrum Metrics to Keep Your Team on Track

By Robert Boyd November 21, 2014

The old adage “you can’t improve what you can’t measure” indicates the need to know how you know. In traditional projects, milestones and key performance indicators (KPIs) measure project progress and individual contributions to that project.
Read More

Recent Articles

The B2B Buying Disconnect: Insights on the Gap Between Vendors and Buyers

Research from a number of analyst firms over the past few years has revealed that the B2B purchasin…
Read More

How to Measure Your Customer Advisory Board Program ROI

Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforw…
Read More

Think Like a Military Officer to Grow Revenues

One night in December 2015, a 110-foot Coast Guard patrol boat was 150 miles off the coast of Mexic…
Read More

You Attended Pragmatic Marketing Training, What’s Next?

After 10 great years as an instructor with Pragmatic Marketing, I left to become an independent con…
Read More

Why the Product Team Must Own Pricing

Who should own pricing? When I ask students this question, it almost always evokes emotion. Some pe…
Read More

Where Does Product End and Brand Begin?

You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it&r…
Read More

Branding Yourself as a Product

A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth.…
Read More

10 Tips for Getting to Know Your Buyers and Users

In this world where smart + connected is becoming the new ordinary, our job is to understand how pe…
Read More

How to Change Your Culture Using Market Data

I remember how excited I felt about what I’d learned after attending my first Pragmatic Marke…
Read More
Previous Next

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.