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What Could Go Wrong? Building for the International Market

What Could Go Wrong? Building for the International Market

By Ronald Cummings-John September 6, 2017

A well-known messaging app recently launched in a new international market and ran into some problems they couldn’t quite pinpoint. A subset of users was reporting something impossible: upside-down photos. The developers checked and rechecked to confirm that it was not a coding error. What they didn’t know was that a...
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