Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Other Resources in this Series
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Podcast
GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad
“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...
Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald
“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand’s website tells the consumer something about what...
GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad
“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...
Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald
“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand’s website tells the consumer something about what...
