Back to School Issue

Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well as some newer ones (UX and IoT, for instance), to make sure you have everything you need to move to the head of the class.

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The Brand Issue

What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that...
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The Competition Issue

Rise above the competition. Discover the best ways to study your competition, and learn how to react to problems and capitalize on the opportunities that competitive shifts create in this issue of Pragmatic Marketer.
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The Metrics Issue

Separate fact from fantasy. Learn how to sift through a mountain of collected data to discover the metrics that are meaningful to your business in this issue of Pragmatic Marketer. 
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Inside the Buyer's Mind Issue

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in this issue of Pragmatic Marketer.
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The UX Issue

Design matters: Design involves much more than a product's look and feel; it drives the power of the user experience and helps customers solve problems in ways they never imagined were possible. Explore the power and beauty of UX in this issue of Pragmatic Marketer.
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Death by Project Plan

Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we've all watched a project fall apart. Luckily, this issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers.
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Product Teams Unite

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. This issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most...
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The Launch Issue

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take...
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The Global Issue

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets.
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